SFMTA launches three-year motorcycle education campaign pilot

The San Francisco Municipal Transportation Agency (SFMTA), which manages all surface transportation in the city, including the Municipal Railway (Muni), has launched a first of its kind Vision Zero education campaign targeting people who ride motorcycles. The campaign is funded by a US$188,267 grant from the California Office of Traffic Safety (OTS), through the National Highway Traffic Safety Administration.
November 25, 2016 Read time: 2 mins

The 4802 San Francisco Municipal Transportation Agency (SFMTA), which manages all surface transportation in the city, including the Municipal Railway (Muni), has launched a first of its kind Vision Zero education campaign targeting people who ride motorcycles. The campaign is funded by a US$188,267 grant from the California Office of Traffic Safety (OTS), through the 834 National Highway Traffic Safety Administration.

San Francisco is experiencing an increase in motorcycle usage. According to the California Department of Motor Vehicles, there were 22,853 registered motorcycles in San Francisco in 2014, a 10 per cent increase over five years. With this increase, San Francisco has seen more motorcycle crashes resulting in injury and death. The Office of Traffic Safety database ranks San Francisco as having the highest fatal collision rate among California cities over 250,000 in population and fifth among all counties in the state. Nearly 20 percent of all traffic fatalities in San Francisco in 2015 involved motorcycles despite them accounting for a small fraction of total road users.

To stem these fatalities, the SFMTA will work in direct partnership with the San Francisco Police Department (SFPD) and the San Francisco Department of Public Health (SFDPH) to implement a new citywide education campaign aimed at reducing and ending injuries and deaths among people who ride motorcycles.

As part of the city’s Vision Zero Education Strategy, this new campaign will be used to educate the targeted population and implement a spectrum of prevention measures intended to alter individual behaviours that most contribute to crashes, including unsafe speed, unsafe passing and DUI.

Urban Traffic Control

Related Content

  • Charlotte, NC: looks like we’re walking
    November 7, 2022
    Charlotte is committing to ambitious Vision Zero targets and has a plan for modal shift which emphasises active travel in the North Carolinian city
    Read More
  • Online tool aids accident prevention
    February 18, 2015
    A new online tool from the US Centers for Disease Control and Prevention (CDC), an interactive calculator called the Motor Vehicle PICCS (Prioritizing Interventions and Cost Calculator for States), provides a tool to help state decision makers prioritise and select from a suite of 12 effective motor vehicle injury prevention interventions. Accessible to the public, the tool helps each of the 50 states identify the best mix of safety devices to implement based on their cost-effectiveness and their capacity t
    Read More
  • Investment in pedestrian, cycling initiatives pays off
    June 30, 2014
    Five years after the Non-motorised Transportation Pilot Program (NTPP) was established to measure the impact of investment in walking and cycling initiatives, the US Federal Highway Administration (FHWA) has reported a 22.8 per cent increase in walking and a 48.3 per cent increase in cycling, while an estimated 85.1 million vehicle miles were avoided. The NTPP provided approximately US$25 million each to four pilot communities (Columbia, Missouri; Marin County, California; Minneapolis area, Minnesota; an
    Read More
  • American Traffic Solutions
    March 16, 2012
    The City of Edmonton in the Alberta province of western Canada has a system in place which American Traffic Solutions (ATS) believes exemplifies how a road safety camera programme should be operated. Edmonton’s programme began in September 1999 with six cameras rotating through 12 locations. Nearly 10 years later, at the beginning of 2009, provincial legislation was passed allowing police agencies in Alberta to use road safety cameras to enforce both red light and speed infractions.
    Read More

Highlighted Content