Saphe launches next generation in-car alert at ITS World Congress

Next-generation in-car safety product Saphe, launched at the ITS World Congress, has captured the interest of the European Commission and United Nations (UN). Violeta Bulc, European commissioner for transport, has asked for a meeting in Brussels with Saphe founder Freddy Sørensen. Saphe fits in the palm of a hand and is installed inside a car’s windscreen. The cloud-based product connects via Bluetooth to a smartphone app and, for a monthly fee, warns drivers against hazards such as ambulances approaching
September 20, 2018 Read time: 2 mins

Next-generation in-car safety product 8847 Saphe, launched at the 6456 ITS World Congress, has captured the interest of the 1690 European Commission and United Nations (UN). Violeta Bulc, European commissioner for transport, has asked for a meeting in Brussels with Saphe founder Freddy Sørensen. Saphe fits in the palm of a hand and is installed inside a car’s windscreen. The cloud-based product connects via Bluetooth to a smartphone app and, for a monthly fee, warns drivers against hazards such as ambulances approaching or when trains are coming to level crossings. Visiting the Saphe stand with Jean Todt, UN special envoy for road safety, Bulc commented: “This product is good. It can be used all over the world. Accidents involving emergency vehicles are a major problem, the same applies to trains. So we are going to have a meeting on how we can develop this together.”

Founded in 2015, Saphe was originally designed to warn motorists about speed cameras and accidents – and 400,000 of the first version have been sold in Denmark. The main difference with the second-generation product – which will go on sale in November – is the addition of a display “so you can tell more about what’s happening”. Saphe also alerts drivers about upcoming roadworks and wrong-way drivers, and warns them when they are close to schools at drop-off and pick-up times – as well pointing out accidents and speed cameras.

“Our goal of coming to Congress is to get cooperation and development with other countries. So, getting a meeting with the commissioner is fantastic,” says Sørensen.

Urban Traffic Control

For more information on companies in this article

Related Content

  • Harmonisation of Europe's ITS deployment still unbalanced
    January 31, 2012
    Dean Herenda, Chairman of the EasyWay project, talks about the progress made and the progress still to be made in harmonising ITS deployment across the European Union. "The deployment and use of ITS in road transport across Europe was and still is unbalanced" Although Europe can be proud of being home to some of the world's most advanced ITS solutions, the relative disparities between Member States of the European Union (EU) in terms of the extent and technological sophistication of deployments actually sta
    Read More
  • T-Charge introduced to older vehicles in London to tackle toxic air pollution
    October 23, 2017
    To combat thousands of premature deaths caused by air pollution in London, up to 34, 000 polluting vehicles travelling into Central London every month may have to pay the T-Charge £10.00 ($13.00) which will operate on top of the Congestion Charge £11.50 ($15.00). Launched by the Mayor of London Sadiq Khan, the T -Charge applies to drivers of pre-Euro 4 vehicles that do not meet the PM and NOx emissions and has come into effect from 7.00am on 23 October 2017.
    Read More
  • Machine vision offers new solutions to old problems
    October 28, 2014
    The transportation sector is set to benefit from a far wider range of machine vision technology. While machine vision techniques have been applied to traffic management applications for some years, in some areas there can still be a shortage of knowledge about what the technology can offer transportation professionals. The image processing and interpretation functions of machine vision enables control room staff to be immediately alerted to occurrences requiring attention which, in turn, enables each person
    Read More
  • Safety issues fuel interest at PIARC’s tunnel conference in Lyon
    December 5, 2018
    1999’s fatal Mont Blanc fire means safety is a constant concern for tunnel operators. Alternative fuels and automated vehicles were also high on the agenda at PIARC’s first conference on the issue. David Arminas reports from Lyon – and walks the Croix-Rousse tunnel More than ever, tunnel management must be done in a holistic fashion. That was the message from André Broto, president of the World Road Associa-tion (PIARC) as he kicked off PIARC’s first International Conference on Tunnel Operations and Safe
    Read More

Highlighted Content