Saphe launches next generation in-car alert at ITS World Congress

Next-generation in-car safety product Saphe, launched at the ITS World Congress, has captured the interest of the European Commission and United Nations (UN). Violeta Bulc, European commissioner for transport, has asked for a meeting in Brussels with Saphe founder Freddy Sørensen. Saphe fits in the palm of a hand and is installed inside a car’s windscreen. The cloud-based product connects via Bluetooth to a smartphone app and, for a monthly fee, warns drivers against hazards such as ambulances approaching
September 20, 2018 Read time: 2 mins

Next-generation in-car safety product 8847 Saphe, launched at the 6456 ITS World Congress, has captured the interest of the 1690 European Commission and United Nations (UN). Violeta Bulc, European commissioner for transport, has asked for a meeting in Brussels with Saphe founder Freddy Sørensen. Saphe fits in the palm of a hand and is installed inside a car’s windscreen. The cloud-based product connects via Bluetooth to a smartphone app and, for a monthly fee, warns drivers against hazards such as ambulances approaching or when trains are coming to level crossings. Visiting the Saphe stand with Jean Todt, UN special envoy for road safety, Bulc commented: “This product is good. It can be used all over the world. Accidents involving emergency vehicles are a major problem, the same applies to trains. So we are going to have a meeting on how we can develop this together.”

Founded in 2015, Saphe was originally designed to warn motorists about speed cameras and accidents – and 400,000 of the first version have been sold in Denmark. The main difference with the second-generation product – which will go on sale in November – is the addition of a display “so you can tell more about what’s happening”. Saphe also alerts drivers about upcoming roadworks and wrong-way drivers, and warns them when they are close to schools at drop-off and pick-up times – as well pointing out accidents and speed cameras.

“Our goal of coming to Congress is to get cooperation and development with other countries. So, getting a meeting with the commissioner is fantastic,” says Sørensen.

Urban Traffic Control

For more information on companies in this article

Related Content

  • EdgeVis removes bandwidth barriers to mobile streamed video
    October 26, 2017
    A new generation of video compression can lower transmission costs of data and make streaming from mobile and body-worn cameras a reality, as Colin Sowman discovers. Bandwidth limitations have long been the bottleneck restricting the expanded use of video streaming for ITS, monitoring and surveillance purposes. Recent years have seen this countered to some degree by the introduction of ‘edge processing’ whereby ANPR, incident detection and other image processing is moved into (or close to) the camera, so
    Read More
  • Go Denver opens up a world of seamless mobility and better data-driven decisions
    June 5, 2017
    Denver’s pioneering Go Denver mobility-as-a-service app has attracted 7,000 users in a matter of months. Geoff Hadwick heard how at ITS International’s recent conference. If Mobility-as-a-Service (MaaS) is ever going to work, it needs to have “one universal platform everywhere” according to Sean Mackin, former manager of parking and mobility services at the Denver transportation and mobility department and now Colorado branch manager for ABM Parking & Transportation. Speaking at the recent MaaS Market confe
    Read More
  • Improved productivity and advanced technology benefits ITS
    December 13, 2012
    John Horsley will hang up his hat as executive director of AASHTO in February 2013. After 14 years at the helm, he will bow out convinced of the current and future benefits of ITS for US transportation. Alot of exciting career opportunities still await young engineers in US transportation, says John Horsley, outgoing executive director of AASHTO – the American Association of State Highway & Transportation Officials. Horsley will be dedicating more of his time to matters of ITS after he stands down in Februa
    Read More
  • ITS technology continues to progress
    December 7, 2012
    There is a lot more that appears from this sector that is ITS on an international scale, once the surface is scratched. Over the past two months we’ve uncovered a surprising amount of technological progression hitherto unannounced to the transportation industry worldwide. For example, at the beginning of November we were at the Vision exhibition in Stuttgart. This magazine has followed developments from the machine vision sector for some time as advanced digital cameras and automated processing systems bega
    Read More

Highlighted Content