Saphe launches next generation in-car alert at ITS World Congress

Next-generation in-car safety product Saphe, launched at the ITS World Congress, has captured the interest of the European Commission and United Nations (UN). Violeta Bulc, European commissioner for transport, has asked for a meeting in Brussels with Saphe founder Freddy Sørensen. Saphe fits in the palm of a hand and is installed inside a car’s windscreen. The cloud-based product connects via Bluetooth to a smartphone app and, for a monthly fee, warns drivers against hazards such as ambulances approaching
September 20, 2018 Read time: 2 mins

Next-generation in-car safety product 8847 Saphe, launched at the 6456 ITS World Congress, has captured the interest of the 1690 European Commission and United Nations (UN). Violeta Bulc, European commissioner for transport, has asked for a meeting in Brussels with Saphe founder Freddy Sørensen. Saphe fits in the palm of a hand and is installed inside a car’s windscreen. The cloud-based product connects via Bluetooth to a smartphone app and, for a monthly fee, warns drivers against hazards such as ambulances approaching or when trains are coming to level crossings. Visiting the Saphe stand with Jean Todt, UN special envoy for road safety, Bulc commented: “This product is good. It can be used all over the world. Accidents involving emergency vehicles are a major problem, the same applies to trains. So we are going to have a meeting on how we can develop this together.”

Founded in 2015, Saphe was originally designed to warn motorists about speed cameras and accidents – and 400,000 of the first version have been sold in Denmark. The main difference with the second-generation product – which will go on sale in November – is the addition of a display “so you can tell more about what’s happening”. Saphe also alerts drivers about upcoming roadworks and wrong-way drivers, and warns them when they are close to schools at drop-off and pick-up times – as well pointing out accidents and speed cameras.

“Our goal of coming to Congress is to get cooperation and development with other countries. So, getting a meeting with the commissioner is fantastic,” says Sørensen.

Urban Traffic Control

For more information on companies in this article

Related Content

  • Volvo warns EU on its approach to electric vehicles and its transport white paper
    March 22, 2012
    Volvo Car Corporation warns that EU targets for cutting carbon dioxide emissions are being jeopardised by the absence of harmonised incentives to consumers. Another key issue is the urge for continuous support to automotive research and development, including electromobility. Stefan Jacoby, president and CEO of Volvo Car Corporation, told an industry seminar in Brussels yesterday that jobs, investment and competitiveness in the European car industry could be threatened by the European Commission's approach
    Read More
  • Tolling is still stuck on the sidelines says ASECAP speaker
    August 19, 2015
    Geoff Hadwick attended ASECAP’s 2015 Study Days meeting in Lisbon and found a frustrated European tolling sector undertaking some soul searching. The international road tolling industry its failing to make it case and the sector is losing out to a range of other socio-political lobby groups according to International Bridge, Tunnel and Turnpike Association (IBTTA) chief executive Pat Jones. Speaking at the recent 2015 ASECAP Study Days conference in Lisbon, Jones issued a stark warning: “Tolling is still o
    Read More
  • The benefit of Lidar: touch, don’t look
    September 28, 2020
    The benefits of Lidar as a safety device for automobiles rather than as an enabler for AVs are easy to overlook – but Dr Jun Pei of Cepton Technologies tells Adam Hill why that would be a big mistake
    Read More
  • ACE report: private sector and user-pay for English roads
    May 16, 2018
    It’s one minute to midnight for funding England’s roads, according to a timely new report - and the clock’s big hand is pointing to some form of user-pay solution, reports David Arminas. Is there any way out of future user-pay funding for England’s highway infrastructure? The answer is a resounding ‘no’, according to the recently-published report Funding Roads for the Future. The 25-page document by the London-based Association for Consultancy and Engineering (ACE) calls for a radical rethink about how to
    Read More

Highlighted Content