Saphe launches next generation in-car alert at ITS World Congress

Next-generation in-car safety product Saphe, launched at the ITS World Congress, has captured the interest of the European Commission and United Nations (UN). Violeta Bulc, European commissioner for transport, has asked for a meeting in Brussels with Saphe founder Freddy Sørensen. Saphe fits in the palm of a hand and is installed inside a car’s windscreen. The cloud-based product connects via Bluetooth to a smartphone app and, for a monthly fee, warns drivers against hazards such as ambulances approaching
September 20, 2018 Read time: 2 mins

Next-generation in-car safety product 8847 Saphe, launched at the 6456 ITS World Congress, has captured the interest of the 1690 European Commission and United Nations (UN). Violeta Bulc, European commissioner for transport, has asked for a meeting in Brussels with Saphe founder Freddy Sørensen. Saphe fits in the palm of a hand and is installed inside a car’s windscreen. The cloud-based product connects via Bluetooth to a smartphone app and, for a monthly fee, warns drivers against hazards such as ambulances approaching or when trains are coming to level crossings. Visiting the Saphe stand with Jean Todt, UN special envoy for road safety, Bulc commented: “This product is good. It can be used all over the world. Accidents involving emergency vehicles are a major problem, the same applies to trains. So we are going to have a meeting on how we can develop this together.”

Founded in 2015, Saphe was originally designed to warn motorists about speed cameras and accidents – and 400,000 of the first version have been sold in Denmark. The main difference with the second-generation product – which will go on sale in November – is the addition of a display “so you can tell more about what’s happening”. Saphe also alerts drivers about upcoming roadworks and wrong-way drivers, and warns them when they are close to schools at drop-off and pick-up times – as well pointing out accidents and speed cameras.

“Our goal of coming to Congress is to get cooperation and development with other countries. So, getting a meeting with the commissioner is fantastic,” says Sørensen.

UTC

Related Content

  • July 23, 2019
    How C/AVs could serve rural communities
    In Ireland, there is low population density and a lot of rain – which can make last-mile journeys a trial. Orla O’Halloran at Arup has some thoughts on how C/AVs could serve rural communities Connected and autonomous vehicles (C/AVs) have the potential to be a vital link for people in rural communities, as part of a wider Mobility as a Service (MaaS) solution. That is the view of Orla O’Halloran, intelligent mobility consultant at Arup. She believes that MaaS needs to be considered in conjunction with ot
    Read More
  • May 7, 2020
    Columbia brings the noise to VRUs
    ‘Twalking’ – the practice of staring at a smartphone screen while walking – may be a matter for wry amusement for the non-addicted, but is potentially hazardous to the phone users. A US research project may have found a solution, finds Alan Dron
    Read More
  • December 5, 2017
    Hamburg’s on-demand alternative to commuting by car
    As Hamburg is confirmed as the host for the 2021 ITS World Congress, David Crawford looks at the city’s moves towards enabling MaaS-type operations. Germany’s second-largest city, Hamburg, is pinning its civic reputation on having its promised all-electric, on-demand, shuttle bus ridesharing service up and running by 2018. Partners in the three-year project are regional metro and bus service provider Hamburger Hochbahn and Volkswagen Group’s Berlinbased mobility innovation subsidiary Moia, which was set
    Read More
  • August 16, 2024
    Cost of global road deaths & injuries: $3.6 trillion a year, says iRAP
    Latest annual Safety Insights Explorer report reveals scale of human and financial burden
    Read More

Highlighted Content