Saphe launches next generation in-car alert at ITS World Congress

Next-generation in-car safety product Saphe, launched at the ITS World Congress, has captured the interest of the European Commission and United Nations (UN). Violeta Bulc, European commissioner for transport, has asked for a meeting in Brussels with Saphe founder Freddy Sørensen. Saphe fits in the palm of a hand and is installed inside a car’s windscreen. The cloud-based product connects via Bluetooth to a smartphone app and, for a monthly fee, warns drivers against hazards such as ambulances approaching
September 20, 2018 Read time: 2 mins

Next-generation in-car safety product 8847 Saphe, launched at the 6456 ITS World Congress, has captured the interest of the 1690 European Commission and United Nations (UN). Violeta Bulc, European commissioner for transport, has asked for a meeting in Brussels with Saphe founder Freddy Sørensen. Saphe fits in the palm of a hand and is installed inside a car’s windscreen. The cloud-based product connects via Bluetooth to a smartphone app and, for a monthly fee, warns drivers against hazards such as ambulances approaching or when trains are coming to level crossings. Visiting the Saphe stand with Jean Todt, UN special envoy for road safety, Bulc commented: “This product is good. It can be used all over the world. Accidents involving emergency vehicles are a major problem, the same applies to trains. So we are going to have a meeting on how we can develop this together.”

Founded in 2015, Saphe was originally designed to warn motorists about speed cameras and accidents – and 400,000 of the first version have been sold in Denmark. The main difference with the second-generation product – which will go on sale in November – is the addition of a display “so you can tell more about what’s happening”. Saphe also alerts drivers about upcoming roadworks and wrong-way drivers, and warns them when they are close to schools at drop-off and pick-up times – as well pointing out accidents and speed cameras.

“Our goal of coming to Congress is to get cooperation and development with other countries. So, getting a meeting with the commissioner is fantastic,” says Sørensen.

Urban Traffic Control

For more information on companies in this article

Related Content

  • ITS initiatives provide travel information for disabled passengers
    December 4, 2012
    David Crawford investigates initiatives and issues in travel information for disabled passengers. World Health Organisation estimates suggest that 10% of the global population live with a disability. This can impact directly on their mobility, with implications for their independence; keeping active; and travelling to work, education and social activities; as well as the accessibility of information necessary to aid mobility. The EU-supported ‘CARDIAC’ project (Coordination Action in R&D in Accessible & Ass
    Read More
  • Aisin shows system to combat driving emergencies
    October 8, 2015
    Aisin Group is showcasing a new system which should make the roads safer in the event of drivers suffering sudden trauma such as a heart attack. It will detect if a driver falls unconscious and is able remotely to bring the car to a safe halt on the hard shoulder of a highway.
    Read More
  • Rail industry, regulators debate feasibility of PTC
    March 10, 2014
    US rail industry officials and federal accident regulators have disagreed about the viability of a looming mandate that most US railways be equipped with automated control systems by the end of next year. Congress is requiring that most major railroad companies install automated systems known as positive train control (PTC) by December 2015. Automated train systems have gained renewed attention after a spate of high-profile accidents on passenger and freight railways, including most recently a Decem
    Read More
  • Bluetooth technology to shorten travel times
    April 20, 2016
    A new traffic app recently launched in Adelaide, South Australia, is helping drivers avoid roadworks and traffic jams with real-time updates. AddInsight taps into more than 400 of Adelaide’s state-of-the-art Bluetooth receivers, which monitor the city’s road network in real-time and broadcasts verbal messages to drivers in about approaching delays through a vehicle’s hands free systems and mobile phones. The free app has been released at a time when the South Australian capital’s road network has been
    Read More

Highlighted Content