Saphe launches next generation in-car alert at ITS World Congress

Next-generation in-car safety product Saphe, launched at the ITS World Congress, has captured the interest of the European Commission and United Nations (UN). Violeta Bulc, European commissioner for transport, has asked for a meeting in Brussels with Saphe founder Freddy Sørensen. Saphe fits in the palm of a hand and is installed inside a car’s windscreen. The cloud-based product connects via Bluetooth to a smartphone app and, for a monthly fee, warns drivers against hazards such as ambulances approaching
September 20, 2018 Read time: 2 mins

Next-generation in-car safety product 8847 Saphe, launched at the 6456 ITS World Congress, has captured the interest of the 1690 European Commission and United Nations (UN). Violeta Bulc, European commissioner for transport, has asked for a meeting in Brussels with Saphe founder Freddy Sørensen. Saphe fits in the palm of a hand and is installed inside a car’s windscreen. The cloud-based product connects via Bluetooth to a smartphone app and, for a monthly fee, warns drivers against hazards such as ambulances approaching or when trains are coming to level crossings. Visiting the Saphe stand with Jean Todt, UN special envoy for road safety, Bulc commented: “This product is good. It can be used all over the world. Accidents involving emergency vehicles are a major problem, the same applies to trains. So we are going to have a meeting on how we can develop this together.”

Founded in 2015, Saphe was originally designed to warn motorists about speed cameras and accidents – and 400,000 of the first version have been sold in Denmark. The main difference with the second-generation product – which will go on sale in November – is the addition of a display “so you can tell more about what’s happening”. Saphe also alerts drivers about upcoming roadworks and wrong-way drivers, and warns them when they are close to schools at drop-off and pick-up times – as well pointing out accidents and speed cameras.

“Our goal of coming to Congress is to get cooperation and development with other countries. So, getting a meeting with the commissioner is fantastic,” says Sørensen.

UTC

Related Content

  • November 4, 2016
    Ford invests in next-generation driver assist technology
    In addition to the driver assistance systems already in use on its card, new technology being developed by Ford includes cross-traffic alert with braking technology to help reduce parking stress by detecting people and objects about to pass behind the vehicle, providing a warning to the driver and then automatically braking if the driver does not respond. Rear wide-view camera, on the in-car display, will offer an alternative wide-angle view of the rear of the vehicle. Enhanced active park assist will paral
    Read More
  • September 25, 2019
    BlackBerry’s Jeff Davis: ‘Hands off 5.9GHz!’
    As a US Marine, BlackBerry’s Jeff Davis saw the world’s trouble spots. But much of his attention is now focused on what he sees as the ITS sector’s biggest issue: cybersecurity. Adam Hill finds out more Oh, I often feel I’m the dumbest guy in the room,” laughs Jeff Davis, senior director, connected transportation, at BlackBerry. It’s hard to credit this. Davis has a range of experience that sets him apart from most people in the ITS sector. He was in the US Marine Corps, with seven tours of duty, inclu
    Read More
  • March 28, 2019
    ITS European Congress expo ‘biggest ever’, says Ertico
    For anybody interested in the latest trends in smart and integrated mobility, June’s ITS European Congress in Brainport-Eindhoven represents an opportunity to share knowledge and learn about the latest technologies and policy developments. That is the message from organiser Ertico – ITS Europe, which adds that the Congress in the Netherlands is expected to attract around 3,000 participants from over 50 countries, and will feature more than 100 sessions and workshops, many demonstrations and technical to
    Read More
  • November 15, 2017
    TM 2.0 boost TMC data feed and driver influence
    TM 2.0 views connected vehicles and V2I as two-way communications channels, benefitting traffic management and drivers, as Alan Dron discovers. As connected vehicles are progressively rolled out there will come a point at which traffic managers and traffic management centres (TMCs) will have to gear up to cope with a rapidly-evolving road scenario. The TM 2.0 Platform (see box) is promoting a concept of new-generation traffic management (which carries the same TM 2.0 title) and is studying how future T
    Read More

Highlighted Content