Saphe launches next generation in-car alert at ITS World Congress

Next-generation in-car safety product Saphe, launched at the ITS World Congress, has captured the interest of the European Commission and United Nations (UN). Violeta Bulc, European commissioner for transport, has asked for a meeting in Brussels with Saphe founder Freddy Sørensen. Saphe fits in the palm of a hand and is installed inside a car’s windscreen. The cloud-based product connects via Bluetooth to a smartphone app and, for a monthly fee, warns drivers against hazards such as ambulances approaching
September 20, 2018 Read time: 2 mins

Next-generation in-car safety product 8847 Saphe, launched at the 6456 ITS World Congress, has captured the interest of the 1690 European Commission and United Nations (UN). Violeta Bulc, European commissioner for transport, has asked for a meeting in Brussels with Saphe founder Freddy Sørensen. Saphe fits in the palm of a hand and is installed inside a car’s windscreen. The cloud-based product connects via Bluetooth to a smartphone app and, for a monthly fee, warns drivers against hazards such as ambulances approaching or when trains are coming to level crossings. Visiting the Saphe stand with Jean Todt, UN special envoy for road safety, Bulc commented: “This product is good. It can be used all over the world. Accidents involving emergency vehicles are a major problem, the same applies to trains. So we are going to have a meeting on how we can develop this together.”

Founded in 2015, Saphe was originally designed to warn motorists about speed cameras and accidents – and 400,000 of the first version have been sold in Denmark. The main difference with the second-generation product – which will go on sale in November – is the addition of a display “so you can tell more about what’s happening”. Saphe also alerts drivers about upcoming roadworks and wrong-way drivers, and warns them when they are close to schools at drop-off and pick-up times – as well pointing out accidents and speed cameras.

“Our goal of coming to Congress is to get cooperation and development with other countries. So, getting a meeting with the commissioner is fantastic,” says Sørensen.

Urban Traffic Control

For more information on companies in this article

Related Content

  • Design improvements for better truck safety delayed till 2022
    March 11, 2015
    On 10 March, the European Parliament approved amendments to the directive on the maximum authorised dimensions and weights for trucks and buses. The final agreement allows for much needed design adaptations to make cabs safer, but only following a revision by the European Commission of the cab type-approval. This means that manufacturers will not be required to implement these changes until 2022. It further retains each Member State’s right to decide whether or not they want to allow the use of mega trucks
    Read More
  • Bedfordshire police speed camera proposals ‘unhelpful’
    November 9, 2015
    A UK enforcement expert and the Institute of Advanced Motorists (IAM) have branded as ‘unhelpful’ the proposal by Olly Martins, Police Commissioner for Bedfordshire to use money from speed camera fines to fill a shortfall in police funding. Martins told the Home Affairs Select Committee that the force was ‘stretched to the limit’ and said, "We’ve extensively lobbied the Home Office for fair funding but they haven’t listened and the Chancellor's spending review at the end of the month means we face more c
    Read More
  • App informs drivers of delays during Long Beach bridge replacement
    June 6, 2014
    David Crawford previews a work zone travel breakthrough. In February 2014, the Port of Long Beach in California launched what it claims is a groundbreaking construction zone navigation aid - LB Bridge mobile app. The app is designed to help drivers during the Gerald Desmond Bridge replacement programme by keeping them up to date on activity and the ensuing traffic diversions when construction starts in summer 2014. The unusually content-rich app is designed to convey current project news (enlivened by phot
    Read More
  • Moscow planning improvements to city’s ITS system
    March 17, 2016
    Buoyed by the success of its recent ITS introductions, the authorities in Moscow are planning additions to the system as Eugene Gerden discovered. The government of Russia’s capital, Moscow, plans further improvement to the city’s transport systems, partly through the introduction of new ITS technologies and the modernisation of existing systems. At the beginning of 2015 the Moscow government completed the introduction of a new ITS infrastructure in the city, which, according to Moscow Mayor Sergei Sobyanin
    Read More

Highlighted Content