Saphe launches next generation in-car alert at ITS World Congress

Next-generation in-car safety product Saphe, launched at the ITS World Congress, has captured the interest of the European Commission and United Nations (UN). Violeta Bulc, European commissioner for transport, has asked for a meeting in Brussels with Saphe founder Freddy Sørensen. Saphe fits in the palm of a hand and is installed inside a car’s windscreen. The cloud-based product connects via Bluetooth to a smartphone app and, for a monthly fee, warns drivers against hazards such as ambulances approaching
September 20, 2018 Read time: 2 mins

Next-generation in-car safety product 8847 Saphe, launched at the 6456 ITS World Congress, has captured the interest of the 1690 European Commission and United Nations (UN). Violeta Bulc, European commissioner for transport, has asked for a meeting in Brussels with Saphe founder Freddy Sørensen. Saphe fits in the palm of a hand and is installed inside a car’s windscreen. The cloud-based product connects via Bluetooth to a smartphone app and, for a monthly fee, warns drivers against hazards such as ambulances approaching or when trains are coming to level crossings. Visiting the Saphe stand with Jean Todt, UN special envoy for road safety, Bulc commented: “This product is good. It can be used all over the world. Accidents involving emergency vehicles are a major problem, the same applies to trains. So we are going to have a meeting on how we can develop this together.”

Founded in 2015, Saphe was originally designed to warn motorists about speed cameras and accidents – and 400,000 of the first version have been sold in Denmark. The main difference with the second-generation product – which will go on sale in November – is the addition of a display “so you can tell more about what’s happening”. Saphe also alerts drivers about upcoming roadworks and wrong-way drivers, and warns them when they are close to schools at drop-off and pick-up times – as well pointing out accidents and speed cameras.

“Our goal of coming to Congress is to get cooperation and development with other countries. So, getting a meeting with the commissioner is fantastic,” says Sørensen.

Urban Traffic Control

For more information on companies in this article

Related Content

  • Asecap: Road safety is a shared responsibility
    March 23, 2018
    Road safety is a shared responsibility of roads, vehicles and users, according to a key message delivered at Asecap’s Annual Safety Conference, in Brussels. The event provided an opportunity for road stakeholders to discuss the main safety priorities of the new mobility package to be presented by the European Commission (EC) next May. Additionally, the conference found that modern toll roads are the safest roads in Europe. The European Parliament and the EC blessed the memorandum of understanding
    Read More
  • Distraction dominated teen driver accident causes.
    June 3, 2015
    As a new report shows that distracted driving is a bigger cause of accidents than previously thought, Jon Masters asks what should be done to counter this problem. Research carried out by the AAA Foundation for Traffic Safety has shed new light on the dangers of distraction for teen drivers. Six years of study using video analysis has shown that 58% of all crashes involving teen drivers are caused by the driver being distracted and proved that the influence of external factors is stronger than previously th
    Read More
  • FIA welcomes call for intelligent transport systems to improve urban mobility
    November 11, 2015
    On 10 November, the European Parliament’s Transport Committee adopted its report on sustainable urban mobility. FIA Region I welcomes the balanced outcome, which acknowledges that diverse local situations must not be decided upon in Brussels. Jacob Bangsgaard, FIA Region I Director General, said: “With the population in European cities growing by 2 million each year, policymakers need a clear strategy to bring about the mobility solutions that can meet the needs of city residents. Intelligent Transport
    Read More
  • Joining the dots: four ways to help cities make the connection
    May 18, 2018
    Smoothing the path to connected transportation systems in urban areas all round the world takes a lot of planning: Cisco’s Kyle Connor lays out the four key areas on which he thinks cities should focus. Forward-thinking cities around the world are exploring innovative, new ways to leverage the Internet of Things (IoT) and related technologies to create more connected and efficient transportation systems. Through greater digitisation and connectivity, cities can optimise public transit routes, reduce
    Read More

Highlighted Content