ReachNow integrates car sharing and ride hailing into app, Seattle

BMW subsidiary ReachNow has integrated car sharing and ride hailing within its app in a bid to provide members in Seattle with an alternative to car ownership. The app allows users to access the company’s free-floating car sharing service ‘Drive’ and its ‘Ride’ ride-hailing option. For Drive, members can choose from a fleet of BMW, BMW I and Mini vehicles while paying by the minute, hour or day. Meanwhile, Ride offers a choice between an immediate, on-demand service or a scheduled pick up from 20 min
July 25, 2018 Read time: 2 mins
1731 BMW subsidiary ReachNow has integrated car sharing and ride hailing within its app in a bid to provide members in Seattle with an alternative to car ownership.


The app allows users to access the company’s free-floating car sharing service ‘Drive’ and its ‘Ride’ ride-hailing option.

For Drive, members can choose from a fleet of BMW, BMW I and Mini vehicles while paying by the minute, hour or day. Meanwhile, Ride offers a choice between an immediate, on-demand service or a scheduled pick up from 20 minutes to up to seven days in advance.

Additionally, the solution’s destination bar allows members to select a mode of transportation based on the estimated time of arrival and price.

The company says functions such as Park & Keep and End Trip can be selected to park, return vehicle and end reservations directly from the app. ReachNow intends to roll out an Enter PIN feature to provide a more convenient way for users to start the trip from their phones.

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