Skip to main content

Network Rail targets high risk phone distraction crossings

The UK’s rail track owner, Network Rail, is using the latest technology in an effort to reduce the number of near misses as pedestrian cross the railway lines. Statistics revealed that 70% of near misses at crossings are due to distraction, with the top three being friends (40%), headphones (20%) and mobile phones (12%). Almost a third (29%) of young adults admit to using their mobile phone while crossing the railway and near misses rise from an average of 15/month in December and January to peak at 50 in S
July 17, 2017 Read time: 1 min
The UK’s rail track owner, 5021 Network Rail, is using the latest technology in an effort to reduce the number of near misses as pedestrian cross the railway lines.


Statistics revealed that 70% of near misses at crossings are due to distraction, with the top three being friends (40%), headphones (20%) and mobile phones (12%). Almost a third (29%) of young adults admit to using their mobile phone while crossing the railway and near misses rise from an average of 15/month in December and January to peak at 50 in September.

In response, Network Rail and British Transport Police are geo-targeting a number of crossings where phone distraction has been flagged as high risk. The technology, causes an advert to flash up in whatever app is being used using, and will display a safety message warning users to pay attention while crossing the railway.

For more information on companies in this article

Related Content

  • Esri throws weight behind White House climate change initiative
    March 26, 2014
    In the UK, train services in the south-west remain disrupted after violent winter storms destroyed track; eastern Europe enjoyed an unusually mild winter; in the USA, 2012 saw 300 deaths due to violent weather events and an estimated $110 billion in damage.
  • McCain Hawk creates safer crossings
    August 13, 2013
    Just in time for the new school year, McCain has installed its high-intensity activated crosswalk, or Hawk, in the City of Chula Vista, California to create a safer crossing for elementary school students. Hawk signalling systems provide protected pedestrian crossings at intersections without signals or in mid-block locations. Two red traffic signals mounted above a yellow signal remain off until activated by a pedestrian pushbutton, when the signal flashes yellow then displays steady yellow, then solid red
  • Continental concept vehicle addresses distracted driving
    February 8, 2013
    According to the US Department of Transportation (USDOT), an average of ten drivers in the US is killed and more than 1,100 people are injured every day as a result of accidents caused by distracted drivers. To address this ongoing concern, automotive supplier Continental has developed a concept vehicle, the driver focus vehicle, where driver assistance systems are linked to a highly versatile LED light strip to create a powerful tool against driver distraction. In its driver focus vehicle, Continental has
  • Authorities look to MaaS for new solutions and cost savings
    July 18, 2017
    The structure of society and the way in which our cities work will be completely transformed by Mobility as a Service (MaaS), Finland’s minister of transport and communications Anne Berner, told ITS International’s recent MaaS Market conference 2017 in London. In her keynote address, Berner told a packed audience of more than 200 ITS professionals that MaaS has the potential to help governments around the world meet their big city targets such as the rate of employment, the environment, the efficient use of