Network Rail targets high risk phone distraction crossings

The UK’s rail track owner, Network Rail, is using the latest technology in an effort to reduce the number of near misses as pedestrian cross the railway lines. Statistics revealed that 70% of near misses at crossings are due to distraction, with the top three being friends (40%), headphones (20%) and mobile phones (12%). Almost a third (29%) of young adults admit to using their mobile phone while crossing the railway and near misses rise from an average of 15/month in December and January to peak at 50 in S
July 17, 2017 Read time: 1 min
The UK’s rail track owner, 5021 Network Rail, is using the latest technology in an effort to reduce the number of near misses as pedestrian cross the railway lines.


Statistics revealed that 70% of near misses at crossings are due to distraction, with the top three being friends (40%), headphones (20%) and mobile phones (12%). Almost a third (29%) of young adults admit to using their mobile phone while crossing the railway and near misses rise from an average of 15/month in December and January to peak at 50 in September.

In response, Network Rail and British Transport Police are geo-targeting a number of crossings where phone distraction has been flagged as high risk. The technology, causes an advert to flash up in whatever app is being used using, and will display a safety message warning users to pay attention while crossing the railway.

UTC

Related Content

  • September 18, 2013
    Stronger penalties needed for texting drivers says IAM
    Drivers convicted of causing death by dangerous driving should be given stronger and more consistent penalties, according to road safety charity the Institute of Advanced Motorists (IAM). An IAM analysis of eleven recent prosecutions involving mobile and smartphone use revealed that the average sentence for causing death by dangerous driving is four-and-a-half years in prison and a disqualification from driving for seven years. In all of the cases analysed, the convicted drivers were found to have lost the
    Read More
  • April 2, 2019
    Deaths of US pedestrians rise sharply, says GHSA report
    Pedestrian deaths across the US have risen to their highest number in nearly 30 years. Many factors are responsible - including the rise and rise of SUVs - according to a worrying new GHSA report ore pedestrians died on US roads last year than in any year since 1990. The Governors Highway Safety Association (GHSA) suggests that 6,227 pedestrians were killed in 2018 – a 4% increase on 2017. Pedestrian deaths as a percentage of total motor vehicle crash deaths increased from 12% in 2008 to 16% in 2017, whi
    Read More
  • April 29, 2015
    Make traffic policing and casualty reduction a priority, says charity
    A report released this week by road safety charity Brake and Direct Line has revealed that nearly half of UK drivers (49 per cent) admit to breaking traffic laws. Of those, half say they do so through inattention, while the other half admit to doing so deliberately, because they think they can get away with it or do not agree with the laws. When asked what unsafe driving behaviour they witnessed most, 71 per cent cited distraction such as from mobile phones, followed by tailgating speeding (67 per ce
    Read More
  • October 17, 2016
    Two seconds – the difference between life and death
    Professor Donald Fisher has spent 15 years identifying factors that increase the crash risk of novice and older drivers. His findings highlight the difference between living and dying, Colin Sowman reports.
    Read More

Highlighted Content