Nearly 25% of UK millennials ‘favour renting cars’ – new research

Nearly a quarter of UK millennials would forgo buying a car and are likely to subscribe to a car-as-a-service scheme within the next year, according to new research. The study by cloud software subscription service Zuora states UK millennials are ‘key drivers’ for the ‘subscription economy’, with 73% looking to increase subscription use over the next two years. Zuora’s A Nation Subscribed research involved 2,000 consumers and was carried out by YouGov. It shows 77% of 16-24 year olds and 85% of 25-34
October 9, 2018 Read time: 2 mins
Nearly a quarter of UK millennials would forgo buying a car and are likely to subscribe to a car-as-a-service scheme within the next year, according to new research.


The study by cloud software subscription service Zuora states UK millennials are ‘key drivers’ for the ‘subscription economy’, with 73% looking to increase subscription use over the next two years.

Zuora’s A Nation Subscribed research involved 2,000 consumers and was carried out by YouGov. It shows 77% of 16-24 year olds and 85% of 25-34 year olds subscribe to at least one product and/or service – such as gym membership or music streaming sites.

Also, around half of both millennial age groups believe subscriptions are the future, with 31% of 16-24-year-olds expressing interest in connected and self-driving cars.    

Nearly half of respondents rank convenience as the main benefit of using subscription services, followed by cost (29%) and ease of use (27%).

John Phillips, Zuora managing director for EMEA, says millennials are adopting subscriptions at a rapid pace and are pushing companies to rethink their business model.

“It’s likely that as the UK evolves to become smarter, fully connected and more efficient, we’ll see a new generation of businesses catering to this trend,” Phillips adds.

UTC

Related Content

  • June 11, 2019
    AVs in the Netherlands? Don't forget the bikes
    The Netherlands’ famous love of bicycles could be a problem when it comes to the deployment of autonomous vehicles there. And there might be other obstacles, finds Ben Spencer Of all the countries on the planet, the Netherlands is most ready to start deploying autonomous vehicles (AVs), according to a survey by KPMG earlier this year. On the face of it, this is good news: coming first out of 25 countries listed in the Autonomous Vehicles Readiness Index (AVRI) for the second consecutive year puts the Du
    Read More
  • March 4, 2019
    Kerb your enthusiasm, warns Passport
    Dynamic kerbside management is crucial if urban authorities are to address increasingly chaotic situations caused by the gig economy and mobility innovation, says Adam Warnes at Passport Demand for the kerbside is growing and changing and it’s no surprise when you consider the recent innovations within the mobility industry. For starters, there are new modes of transport, including ride-shares, electric vehicles (EVs), dockless cycles, last-mile consolidations and autonomous vehicles (AVs). Secondly, the
    Read More
  • June 22, 2017
    Consumers want in-vehicle technology but willingness to pay for it varies, says survey
    A new global survey on consumer preferences for automotive technology finds more consumers want advanced technology in their next new vehicle. However, their willingness to pay for technology demonstrates a wide variety of viewpoints from consumers across leading global markets, says the survey from business information provider IHS Markit
    Read More
  • December 6, 2017
    Mexico City seeks solutions to improve air quality
    David Crawford ponders prospects for one of the world’s most congested and polluted cities. In 1992, the United Nations named Mexico City as the world’s most polluted urban centre. In the first half of 2016, following the updating of pollution alert limits to meet international standards, Mexico recorded 115 days where ozone concentrations exceeded the acute exposure health limit.
    Read More

Highlighted Content