Nearly 25% of UK millennials ‘favour renting cars’ – new research

Nearly a quarter of UK millennials would forgo buying a car and are likely to subscribe to a car-as-a-service scheme within the next year, according to new research. The study by cloud software subscription service Zuora states UK millennials are ‘key drivers’ for the ‘subscription economy’, with 73% looking to increase subscription use over the next two years. Zuora’s A Nation Subscribed research involved 2,000 consumers and was carried out by YouGov. It shows 77% of 16-24 year olds and 85% of 25-34
October 9, 2018 Read time: 2 mins
Nearly a quarter of UK millennials would forgo buying a car and are likely to subscribe to a car-as-a-service scheme within the next year, according to new research.


The study by cloud software subscription service Zuora states UK millennials are ‘key drivers’ for the ‘subscription economy’, with 73% looking to increase subscription use over the next two years.

Zuora’s A Nation Subscribed research involved 2,000 consumers and was carried out by YouGov. It shows 77% of 16-24 year olds and 85% of 25-34 year olds subscribe to at least one product and/or service – such as gym membership or music streaming sites.

Also, around half of both millennial age groups believe subscriptions are the future, with 31% of 16-24-year-olds expressing interest in connected and self-driving cars.    

Nearly half of respondents rank convenience as the main benefit of using subscription services, followed by cost (29%) and ease of use (27%).

John Phillips, Zuora managing director for EMEA, says millennials are adopting subscriptions at a rapid pace and are pushing companies to rethink their business model.

“It’s likely that as the UK evolves to become smarter, fully connected and more efficient, we’ll see a new generation of businesses catering to this trend,” Phillips adds.

Urban Traffic Control

Related Content

  • Ordnance Survey and Mobileye to deliver roadside infrastructure data in UK
    January 16, 2019
    National mapping agency Ordnance Survey (OS) has joined forces with Mobileye, an Intel company, to deliver high precision road network location data in the UK. OS’ geospatial and technology resources will be paired with Mobileye’s automotive camera-based mapping capabilities to offer a location information service. The partnership, unveiled at Consumer Electronics show 2019 in Las Vegas, also seeks to use the data to support the rollout of connected autonomous vehicles, intelligent mobility and 5G.
    Read More
  • Embedded connectivity delivers real time travel information
    February 3, 2012
    Ton Brand describes the GSM Association's Embedded mTelematics programme. As the world's roads become increasingly crowded, consumers and businesses are demanding better real-time information to help them both avoid traffic congestion and make smarter use of public transport. Embedding mobile connectivity directly into vehicles can enable drivers and passengers to see live traffic flows in their localities, as well as the expected arrival time of the next bus, ferry or tram
    Read More
  • MaaS by any other name
    February 6, 2020
    Has the roll-out of Mobility as a Service stalled - or could it just be that multimodal travel is simply happening under a variety of different names?
    Read More
  • UK Uber drivers owed £18,000 each since court ruling, says GMB
    October 29, 2018
    The row about the employment status of Uber drivers has flared up again, as a trade union alleges that each UK driver is owed approximately £18,000. This follows a refusal from the company to accept a two-year old court ruling, says the GMB, the union which looks after the interests of professional drivers. The Central London Employment Tribunal ruled in 2016 that Uber drivers are entitled to holiday pay, a guaranteed minimum wage and rest bre
    Read More

Highlighted Content