Skip to main content

Latest pedestrian safety technology from McCain

Designed to boost driver awareness of pedestrians, McCain says its latest technology for pedestrian safety, the rectangular rapid flashing beacon (RRFB), is widely recognised as a means to reduce accidents between vehicles and pedestrians at intersections and mid-block crosswalks without traffic signals. An ideal solution for a range of applications, the RRFB has highly visible high-intensity LEDs which remain dark until activated by a pedestrian, when the lights flash in a wig-wag pattern, alerting appr
March 19, 2014 Read time: 2 mins
Designed to boost driver awareness of pedestrians, 772 McCain says its latest technology for pedestrian safety, the rectangular rapid flashing beacon (RRFB), is widely recognised as a means to reduce accidents between vehicles and pedestrians at intersections and mid-block crosswalks without traffic signals.

An ideal solution for a range of applications, the RRFB has highly visible high-intensity LEDs which remain dark until activated by a pedestrian, when the lights flash in a wig-wag pattern, alerting approaching vehicles that pedestrians are present.

According to McCain, RRFBs are rapidly gaining popularity as an inexpensive and effective alternative for improving compliance and facilitating pedestrian crossing manoeuvres; generally delivering driver compliance of around 80 per cent.

Following an extensive study confirming the effectiveness, the 831 Federal Highway Administration issued an interim approval of the RRFB in the Manual of Uniform Traffic Control Devices (MUTCD). According to the approval, the RRFB offers “significant potential safety and cost benefits, because it achieves very high rates of compliance at a very low relative cost in comparison to other more restrictive devices that provide comparable results, such as full midblock signalisation.”

For more information on companies in this article

Related Content

  • Co-operative infrastructure reduces congestion, increases safety
    January 30, 2012
    ITS Japan's Chairman Hiroyuki Watanabe talks to ITS International about his country's progress with cooperative infrastructures and how the experience gained to date can benefit similar initiatives elsewhere. Japan gave the rest of the world a taste of the cooperative infrastructure future when, in 1996, it went live with the Vehicle Information and Communication System (VICS). Designed to provide real-time traffic information and alerts to in-vehicle navigation systems with the dual aims of increasing safe
  • Study shows road markings deliver cost-effective road safety
    June 20, 2012
    Road markings are among the most cost-effective solutions to make roads safer. A recent study carried out for the American Glass Bead Manufacturer’s Association quantifies by just how much Despite only making up 23% of the US mileage, fatalities on America’s rural two-lane highways made up 57% of all traffic fatalities in 2009 — resulting in more than $77Bn in losses for that year alone. Moreover, a rural motorist is 2.7 times more likely to be involved in a fatal crash per mile travelled than their urban
  • Cross border enforcement a logical step
    January 30, 2012
    The logic supporting a cross-border enforcement Directive for the European Union (EU) is both detailed and compelling. The White Paper on European transport policy published in 2001 included the ambitious objective of reducing by 50 per cent by 2010 the number of people killed on the roads of the EU. But since 2005 the reduction in the number of road deaths has been slowing down: overall, the period from 2001 until 2009 saw the number of fatalities decrease by 36 per cent. According to Community indicators,
  • The challenging European road to carbon neutrality and the need for distance-based charging
    November 1, 2023
    Fuel taxes are falling and EVs have the potential to create social equity issues. The answer may lie in expanding the use of technology which has successfully been used for two decades with trucks