Latest pedestrian safety technology from McCain

Designed to boost driver awareness of pedestrians, McCain says its latest technology for pedestrian safety, the rectangular rapid flashing beacon (RRFB), is widely recognised as a means to reduce accidents between vehicles and pedestrians at intersections and mid-block crosswalks without traffic signals. An ideal solution for a range of applications, the RRFB has highly visible high-intensity LEDs which remain dark until activated by a pedestrian, when the lights flash in a wig-wag pattern, alerting appr
March 19, 2014 Read time: 2 mins
Designed to boost driver awareness of pedestrians, 772 McCain says its latest technology for pedestrian safety, the rectangular rapid flashing beacon (RRFB), is widely recognised as a means to reduce accidents between vehicles and pedestrians at intersections and mid-block crosswalks without traffic signals.

An ideal solution for a range of applications, the RRFB has highly visible high-intensity LEDs which remain dark until activated by a pedestrian, when the lights flash in a wig-wag pattern, alerting approaching vehicles that pedestrians are present.

According to McCain, RRFBs are rapidly gaining popularity as an inexpensive and effective alternative for improving compliance and facilitating pedestrian crossing manoeuvres; generally delivering driver compliance of around 80 per cent.

Following an extensive study confirming the effectiveness, the 831 Federal Highway Administration issued an interim approval of the RRFB in the Manual of Uniform Traffic Control Devices (MUTCD). According to the approval, the RRFB offers “significant potential safety and cost benefits, because it achieves very high rates of compliance at a very low relative cost in comparison to other more restrictive devices that provide comparable results, such as full midblock signalisation.”
Urban Traffic Control

For more information on companies in this article

Related Content

  • Measuring alertness to avert drowsy driver incidents
    December 21, 2015
    Falling asleep at the wheel is the primary cause in thousands of deaths on American and other roads, with truck drivers the most at-risk group. David Crawford investigates measures to counter drowsy driving.
    Read More
  • In-vehicle communication systems offer major safety benefits
    July 17, 2012
    Michael Schagrin and Raymond Resendes provide an update on the US Department of Transportation's vehicle-to-vehicle programme. The US Department of Transportation's (USDOT's) Vehicle-to- Vehicle (V2V) programme, which is concerned with wireless inter-vehicle communications for safety applications such as crash avoidance/mitigation, is a major safety component of the USDOT IntelliDrive cooperative infrastructure programme.
    Read More
  • GHSA: Pedestrian deaths fall for second straight year in US
    July 15, 2025
    But alarming trends continue for hit-and-run crashes, especially at night
    Read More
  • The downside of driverless vehicles
    October 27, 2016
    Driverless cars will have a detrimental effect on congestion and security while the road safety benefits can be achieved sooner and cheaper using ADAS, argues Colin Sowman. Many Governments are consulting about the introduction of driverless vehicles and even running trials. As 70% or 80% of crashes are caused by human error, the promise of a crash-free future of driverless, self-driving or autonomous vehicles (call them what you will) is alluring, as are the claims of reduced congestion and lower emissions
    Read More

Highlighted Content