Latest pedestrian safety technology from McCain

Designed to boost driver awareness of pedestrians, McCain says its latest technology for pedestrian safety, the rectangular rapid flashing beacon (RRFB), is widely recognised as a means to reduce accidents between vehicles and pedestrians at intersections and mid-block crosswalks without traffic signals. An ideal solution for a range of applications, the RRFB has highly visible high-intensity LEDs which remain dark until activated by a pedestrian, when the lights flash in a wig-wag pattern, alerting appr
March 19, 2014 Read time: 2 mins
Designed to boost driver awareness of pedestrians, 772 McCain says its latest technology for pedestrian safety, the rectangular rapid flashing beacon (RRFB), is widely recognised as a means to reduce accidents between vehicles and pedestrians at intersections and mid-block crosswalks without traffic signals.

An ideal solution for a range of applications, the RRFB has highly visible high-intensity LEDs which remain dark until activated by a pedestrian, when the lights flash in a wig-wag pattern, alerting approaching vehicles that pedestrians are present.

According to McCain, RRFBs are rapidly gaining popularity as an inexpensive and effective alternative for improving compliance and facilitating pedestrian crossing manoeuvres; generally delivering driver compliance of around 80 per cent.

Following an extensive study confirming the effectiveness, the 831 Federal Highway Administration issued an interim approval of the RRFB in the Manual of Uniform Traffic Control Devices (MUTCD). According to the approval, the RRFB offers “significant potential safety and cost benefits, because it achieves very high rates of compliance at a very low relative cost in comparison to other more restrictive devices that provide comparable results, such as full midblock signalisation.”
Urban Traffic Control

For more information on companies in this article

Related Content

  • Cost Benefit: the economic case for cycling
    August 20, 2019
    Cycling is good for us for any number of reasons. David Crawford finds that it is now possible to access basic, low-cost data which will help make the economic case for improving infrastructure Cycling is enjoying a favourable press the world over as a ‘good thing’ in the economic, environmental and social spheres. A recent study on the Value of Cycling from the UK’s University of Birmingham, for example, shows that cycle-friendly urban settings can deliver annualised transport infrastructural support co
    Read More
  • ITS in Taiwan
    January 20, 2012
    In June, ITS Taiwan will host the 11th ITS Asia Pacific Forum and Exhibition. Dr. Bert J. Lim, president of the World Economics Society and a member of the local organising committee, provides an insight to ITS development in the country. Many of the thought-provoking issues he raises could be applied equally to most countries around the world. Governments need to assume a far greater leadership role, not just in ITS R&D, but also ITS deployment. In the case of Taiwan, it is time for the Ministry of Transpo
    Read More
  • ITS in Taiwan
    February 6, 2012
    In June, ITS Taiwan will host the 11th ITS Asia Pacific Forum and Exhibition. Dr. Bert J. Lim, president of the World Economics Society and a member of the local organising committee, provides an insight to ITS development in the country. Many of the thought-provoking issues he raises could be applied equally to most countries around the world
    Read More
  • IAM calls on government to increase targeted enforcement
    June 4, 2015
    The Institute of Advanced Motorists (IAM) is urging the new government to increase its efforts in promoting road safety by giving targeted enforcement a higher priority. With the yet-to-be-revealed figures for 2014 shaping up to show an increase in deaths and injuries on UK roads, the IAM believes the new government must make road traffic policing a core priority function for police forces and commissioners in England and Wales. The call comes following a survey conducted by the IAM throughout April 2
    Read More

Highlighted Content