Keolis deploys shared mobility service in Bordeaux

Keolis has launched an on-demand shared mobility service in Bordeaux, France, in a bid to reduce congestion and the impact on the local environment. The Ke’op service operates in a 50km2 area and provides connections to the public transport network of the metropole, including tram lines A and B. Jean-Pierre Farandou, executive chairman of Keolis, says the service should enable the company to meet the needs of transport authorities in areas where density does not justify the installation of major transpor
December 6, 2018 Read time: 2 mins

6546 Keolis has launched an on-demand shared mobility service in Bordeaux, France, in a bid to reduce congestion and the impact on the local environment.

The Ke’op service operates in a 50km2 area and provides connections to the public transport network of the metropole, including tram lines A and B.

Jean-Pierre Farandou, executive chairman of Keolis, says the service should enable the company to meet the needs of transport authorities in areas where density does not justify the installation of major transport network lines.

Israeli-American start-up Via developed the Ke’op app which allows users to book a ride within the zone for €5 from 6am-9pm, Monday to Saturday. The app indicates the most convenient pick-up point and gives a waiting time and the final drop-off point.  

The Ke’op fleet consists of ten class V 1685 Mercedes-Benz Vans which can carry up to eight passengers. Users can book the service in advance or at the last minute.  

Harry Salamon, managing director of Mercedes-Benz Vans, says: "Mercedes-Benz France aims to go further in the future by duplicating the Ke’op service, but with electric shuttles, in other major French cities."

Keolis is not the only company looking to improve congestion in France. Last month, BlaBlaCar announced its %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external plans false http://www.itsinternational.com/categories/utc/news/blablacar-intends-to-expand-mobility-service-beyond-carpooling/ false false%> to acquire Ouibus, a French bus operator, to help optimise vehicle occupancy rates for buses and cars.

Urban Traffic Control

For more information on companies in this article

Related Content

  • Bologna rewards ‘green’ travel with free beer
    November 1, 2018
    Travellers in the Italian city of Bologna are being incentivised to give up their cars with the offer of beer, ice cream or cinema tickets. An anti-pollution initiative rewards people who cycle, walk or take public transport. A hundred local businesses have signed up to the programme – called Bella Mossa (or ‘Good Job’) - to give away discount vouchers, the BBC reports. Funded by the European Union and Bologna’s local government, Bella Mossa runs for six months of the year. Users download an app, log thei
    Read More
  • Daimler’s double take sees machine vision move in-vehicle
    December 13, 2013
    Jason Barnes looks at Daimler’s Intelligent Drive programme to consider how machine vision has advanced the state of the art of vision-based in-vehicle systems. Traditionally, radar was the in-vehicle Driver Assistance System (DAS) technology of choice, particularly for applications such as adaptive cruise control and pre-crash warning generation. Although vision-based technology has made greater inroads more recently, it is not a case of ‘one sensor wins’. Radar and vision are complementary and redundancy
    Read More
  • Cisco’s low-cost fibre optic solution for traffic monitoring
    March 21, 2018
    Cisco’s display focuses on a novel way of detecting traffic speeds, congestion and incidents without the use of loops. The company is using a fibre optic cable positioned alongside the road and down which it shines a light. Vibration created by passing vehicles create vibration which disrupts the passage of the light. Cisco has developed algorithms that can translate these disruptions to determine what type of vehicle is passing, in which direction, the lane it is using and the speed it is travelling. The
    Read More
  • Pilomat improves road block surface product
    March 21, 2018
    Italian firm Pilomat is showing off the latest version of its surface-mounted hydraulic road blocker at Intertraffic. Designed to increase security at access points to residential, commercial and industrial areas, the Road Blocker Surface has been made more functional and safe with “aesthetical and mechanical improvements”, the company says. It is now “compact and easy to integrate into any urban space”. The first prototype was displayed at the last edition of Intertraffic two years ago. It previously ha
    Read More

Highlighted Content