Skip to main content

Interactive map reveals the UK’s riskiest roads

The A254 between the junction with A28 in Margate and the junction with the A255 near Ramsgate is the UK’s riskiest road, according to an interactive Dangerous Road Map. There were 26 fatal and serious crashes per billion vehicle kilometres on this road, say motor insurer Ageas and the Road Safety Foundation (RSF). Both organisations are now calling on an immediate investment from the UK government of £75 million, and the same amount annually for five years thereafter to improve the country’s riskiest
November 20, 2018 Read time: 3 mins

The A254 between the junction with A28 in Margate and the junction with the A255 near Ramsgate is the UK’s riskiest road, according to an interactive Dangerous Road Map.

There were 26 fatal and serious crashes per billion vehicle kilometres on this road, say motor insurer Ageas and the Road Safety Foundation (RSF).

Both organisations are now calling on an immediate investment from the UK government of £75 million, and the same amount annually for five years thereafter to improve the country’s riskiest roads.

It is estimated that this investment could prevent as many as 5,600 deaths or serious injuries over the next two decades with a prevention value of around £2 billion.

RSF says 654 lives out of 1,793 would not have been lost in 2017 if the UK was on target to halve road deaths by 2020. Also, 2,549 road death could have been prevented between 2010 and 2017 if the country was on track.  

A %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external report false https://www.ageas.co.uk/globalassets/assets/newsroom/eurorapgb2018_gettingbackontrack.pdf false false%> by Ageas says the Dangerous Road Map has identified 40 ‘persistently higher risk’ roads which must be addressed by the UK’s Safer Roads Fund. These areas have an average of at least one fatal or serious crash mile in a three-year survey period between 2014-16.  

Ageas and RSF believe a single investment of £75m on these roads would prevent an estimated 1,110 fatal and serious injuries over the next 20 years.

Getting Back on Track also shows in 2017.

•    The societal cost of road traffic crashes was £35bn.
•    An average of 73 people were killed or seriously injured on Britain’s roads every day.
•    Motorcycle fatalities increased by 9% from 319 in 2016 to 349.
•    Six out of ten fatal casualties occurred on rural roads.
•    Nearly 6% of fatal casualties occurred on motorways.

The Safer Roads Fund was part of an investment package announced in 2016 by the Department of Transport to upgrade 50 of the UK’s most dangerous local A-road sections.

Suzy Charman, executive director of the RSF, says progress to reduce the rate of death and serious injury on UK roads has flatlined since 2010.

“The Safer Roads Fund has allowed the road safety community to demonstrate that investing in road safety engineering treatments really does have life-saving potential, and also stacks up as an investment when compared to other transport initiatives,” she adds.

Charman believes the continuation of the fund would be a critical way of achieving zero road deaths by 2050.

Andy Watson, CEO of Ageas, believes a reduction in crashes will benefit the economy.  

“Fewer crashes mean fewer insurance claims – and saving an annual of £23.2m that we can pass onto our policy holders,” Watson adds.

Other findings show the risk is lowest in the West Midlands and the most improved road is the A161 in Yorkshire with fatal and serious crashes decreasing from 13 (in 2011-13) to one (in 2014-16).

UTC

Related Content

  • May 24, 2018
    ITF’s three-point plan to reduce road deaths
    A three-point plan to help countries reduce road deaths and serious injuries has been unveiled at the International Transport Forum (ITF) in Leipzig, Germany. The keynote address by Prince Michael of Kent, a member of the UK’s royal family, was presented to transport ministers at a summit focused on transport safety and security. Outside of the ITF, Prince Michael is known for establishing an award scheme that recognises innovation in road safety worldwide.
  • March 25, 2014
    Auto-braking cars: government should meet motorists halfway
    A UK Government incentive for drivers buying cars with anti-crash technology would save 60 lives and result in 760 fewer serious casualties reported to the police, in just three years. Over ten years, such an incentive would save 1,220 lives and nearly 136,000 casualties, according to Thatcham Research, the insurance industry’s automotive research centre. At a briefing seeking support from senior politicians, health organisations, insurers and vehicle manufacturers at the House of Commons today, Peter S
  • May 22, 2014
    ‘Risky tailgating and speeding rife on UK motorways’
    Six in ten UK drivers own up to risky tailgating (57 per cent) and a similar proportion break the limit by 10mph or more (60 per cent) on motorways and 70mph dual carriageways, with men by far the worst offenders, a survey by Brake and insurance company Direct Line reveals. Almost all drivers say they worry about other drivers tailgating on motorways: 95 per cent are at least occasionally concerned about vehicles too close behind them; more than four in ten (44 per cent) are concerned every, or most, tim
  • April 23, 2025
    Compass IoT connected vehicle data used to shape iRAP projects
    UK charity Road Safety Foundation may also explore G-force data