IAM Roadsmart: drivers must be more alert to protect pedestrians

UK charity IAM RoadSmart is urging drivers to be more alert as pedestrians now make up a quarter of all road deaths on the country’s roads. IAM refers to figures released by the Department for Transport (DfT) for 2016 – the most recent figures available - which revealed 448 pedestrians were killed. This is an increase of 10% over 2015 - the DfT says drivers failed to look in 42% of crashes while pedestrians did not look in 54% incidents. In addition, a fifth of drivers failed to judge the other perso
May 25, 2018 Read time: 2 mins
UK charity IAM RoadSmart is urging drivers to be more alert as pedestrians now make up a quarter of all road deaths on the country’s roads.


IAM refers to figures released by the 1837 Department for Transport (DfT) for 2016 – the most recent figures available - which revealed 448 pedestrians were killed. This is an increase of 10% over 2015 - the DfT says drivers failed to look in 42% of crashes while pedestrians did not look in 54% incidents.

In addition, a fifth of drivers failed to judge the other person’s path or speed in car collisions while 17% of pedestrians made the same mistake before a fatal or serious impact.

Neil Greig, IAM RoadSmart’s director of policy and research, says while blame may not be easy to assign, drivers must adopt a special responsibility for looking for the safety of those on foot.

However, Greig also recognised that walking carelessly or hurrying is a contributing factor in pedestrian injuries and deaths.

Greig suggests: “Observing the body language of pedestrians will give drivers a clue of their intentions. For example, a pedestrian looking over their shoulder may be looking for a suitable gap to cross the road and anyone with their head buried in a smartphone or wearing headphones is at extra risk.”

Greig explains research on vision has found children of primary school age find it difficult to see or judge the speed of vehicles accurately.

“Slowing down around pedestrians and constantly scanning for clues to their intention is essential if we are to reduce the growing toll of pedestrian fatalities on our roads,” Greig adds.

Urban Traffic Control

For more information on companies in this article

Related Content

  • Improve and increase mass transit systems to minimise congestion
    January 24, 2012
    Rather looking to solve congestion by spreading the load, perhaps we need to look at concentrating it. Michael L. Sena writes. We humans were made to walk and run at embarrassingly slow speeds by comparison with other, more fleet-footed organisms. The sea is not our natural habitat and we were definitely not designed to fly unaided. Nevertheless, humankind has evolved a method of living during the past century that is dependent on transporting its members over very long distances during relatively short per
    Read More
  • To charge or not to charge, that is the question
    January 26, 2018
    Alan Dron looks at why congestion charging and other similar schemes are so controversial in North America. In August, Andrew Cuomo, governor of New York State, described congestion charging for the city as “an idea whose time had come,” according to the Bloomberg wire service. In October, he announced a ‘Fix NYC’ advisory panel to study methods of easing congestion on the city’s streets. Although Cuomo did not specifically mention congestion charging when setting up the panel, he said it would study
    Read More
  • TRA 2018: Vienna conference highlights
    June 5, 2018
    Digitalisation of transport systems, the regulation of new technologies and more charging points for electric vehicles in cities were among the talking points at this year’s Transport Research Arena conference. Alan Dron sifts through the highlights in Vienna. More than 3,000 transport sector specialists converged on TRA 2018, where the four-day event’s agenda included scores of topics covering regulation, technology and the effect of the digitalisation of road transport systems. Who should control those
    Read More
  • TM 2.0 boost TMC data feed and driver influence
    November 15, 2017
    TM 2.0 views connected vehicles and V2I as two-way communications channels, benefitting traffic management and drivers, as Alan Dron discovers. As connected vehicles are progressively rolled out there will come a point at which traffic managers and traffic management centres (TMCs) will have to gear up to cope with a rapidly-evolving road scenario. The TM 2.0 Platform (see box) is promoting a concept of new-generation traffic management (which carries the same TM 2.0 title) and is studying how future T
    Read More

Highlighted Content