IAM Roadsmart: drivers must be more alert to protect pedestrians

UK charity IAM RoadSmart is urging drivers to be more alert as pedestrians now make up a quarter of all road deaths on the country’s roads. IAM refers to figures released by the Department for Transport (DfT) for 2016 – the most recent figures available - which revealed 448 pedestrians were killed. This is an increase of 10% over 2015 - the DfT says drivers failed to look in 42% of crashes while pedestrians did not look in 54% incidents. In addition, a fifth of drivers failed to judge the other perso
May 25, 2018 Read time: 2 mins
UK charity IAM RoadSmart is urging drivers to be more alert as pedestrians now make up a quarter of all road deaths on the country’s roads.


IAM refers to figures released by the 1837 Department for Transport (DfT) for 2016 – the most recent figures available - which revealed 448 pedestrians were killed. This is an increase of 10% over 2015 - the DfT says drivers failed to look in 42% of crashes while pedestrians did not look in 54% incidents.

In addition, a fifth of drivers failed to judge the other person’s path or speed in car collisions while 17% of pedestrians made the same mistake before a fatal or serious impact.

Neil Greig, IAM RoadSmart’s director of policy and research, says while blame may not be easy to assign, drivers must adopt a special responsibility for looking for the safety of those on foot.

However, Greig also recognised that walking carelessly or hurrying is a contributing factor in pedestrian injuries and deaths.

Greig suggests: “Observing the body language of pedestrians will give drivers a clue of their intentions. For example, a pedestrian looking over their shoulder may be looking for a suitable gap to cross the road and anyone with their head buried in a smartphone or wearing headphones is at extra risk.”

Greig explains research on vision has found children of primary school age find it difficult to see or judge the speed of vehicles accurately.

“Slowing down around pedestrians and constantly scanning for clues to their intention is essential if we are to reduce the growing toll of pedestrian fatalities on our roads,” Greig adds.

Urban Traffic Control

For more information on companies in this article

Related Content

  • Continental: US road deaths are ‘public health crisis’
    June 6, 2019
    The 40,000 deaths on US roads last year amount to a ‘public health crisis’, according to Continental North America’s president Jeff Klei. Giving the opening keynote address at ITS America’s 28th Annual Meeting & Expo, Klei said: “If you could save 40,000 lives a year, would you? We believe this situation needs to be treated with the same priority as other health crises in this country.” But help is at hand, he said. The concept of ‘Vision Zero’, where there are no fatalities from crashes, “seems a lon
    Read More
  • London more than twice over air pollution limit, says ClientEarth
    October 14, 2019
    Greater London is more than twice over the legal limit for air pollution levels in the UK, according to a study. Charity ClientEarth says the UK is failing to meet the legal limits of nitrogen dioxide pollution, where the annual average concentration level is 40µg/m3 (micrograms per cubic metre of air). Findings show London’s annual mean concentration of 89 µg/m3 is followed by South Wales (62 µg/m3), West Midlands Urban Area (58 µg/m3), Glasgow Urban Area (58 µg/m3) and Tyneside (54 µg/m3). The study f
    Read More
  • Roadside infrastructure key to in-vehicle deployment
    November 28, 2013
    The implementation of in-vehicle systems will require multilateral cooperation, as Honda’s Sue Bai explains to Colin Sowman. Vehicle manufacturers will shape the future direction of in-vehicle ITS systems, but they can’t do it on their own. So to find out what they see on the horizon, and the obstacles they face, ITS International spoke to Sue Bai, principal engineer in the Automobile Technology Research Department with Honda R&D Americas. Not only does she play an important role in Honda’s US-based ITS
    Read More
  • NHTSA: Improve safety - but don't stifle innovation
    June 6, 2018
    Road safety is vital – but it must be possible to achieve it without stifling innovation. That was the central message from safety supremo Heidi King in her keynote speech at the official opening of ITS America’s 2018 annual meeting in Detroit. King, the deputy administrator of the National Highway Traffic Safety Administration (NHTSA), said that new technology must be embraced: “Vehicle automation is a central focus because of its life-saving potential.” She emphasised that NHTSA – part of the US Departmen
    Read More

Highlighted Content