IAM Roadsmart: drivers must be more alert to protect pedestrians

UK charity IAM RoadSmart is urging drivers to be more alert as pedestrians now make up a quarter of all road deaths on the country’s roads. IAM refers to figures released by the Department for Transport (DfT) for 2016 – the most recent figures available - which revealed 448 pedestrians were killed. This is an increase of 10% over 2015 - the DfT says drivers failed to look in 42% of crashes while pedestrians did not look in 54% incidents. In addition, a fifth of drivers failed to judge the other perso
May 25, 2018 Read time: 2 mins
UK charity IAM RoadSmart is urging drivers to be more alert as pedestrians now make up a quarter of all road deaths on the country’s roads.


IAM refers to figures released by the 1837 Department for Transport (DfT) for 2016 – the most recent figures available - which revealed 448 pedestrians were killed. This is an increase of 10% over 2015 - the DfT says drivers failed to look in 42% of crashes while pedestrians did not look in 54% incidents.

In addition, a fifth of drivers failed to judge the other person’s path or speed in car collisions while 17% of pedestrians made the same mistake before a fatal or serious impact.

Neil Greig, IAM RoadSmart’s director of policy and research, says while blame may not be easy to assign, drivers must adopt a special responsibility for looking for the safety of those on foot.

However, Greig also recognised that walking carelessly or hurrying is a contributing factor in pedestrian injuries and deaths.

Greig suggests: “Observing the body language of pedestrians will give drivers a clue of their intentions. For example, a pedestrian looking over their shoulder may be looking for a suitable gap to cross the road and anyone with their head buried in a smartphone or wearing headphones is at extra risk.”

Greig explains research on vision has found children of primary school age find it difficult to see or judge the speed of vehicles accurately.

“Slowing down around pedestrians and constantly scanning for clues to their intention is essential if we are to reduce the growing toll of pedestrian fatalities on our roads,” Greig adds.

Urban Traffic Control

For more information on companies in this article

Related Content

  • Netherlands bans electric carts after four children killed
    October 8, 2018
    The Dutch government has banned electric carts following a road-rail collision which killed four children in the southern town of Oss. The Stint cart carrying the children - aged four to eight - was hit by a train at a level crossing, the BBC says. A witness heard the 32-year-old female driver from a daycare centre shout that her brakes had failed. The driver and a fifth child were seriously injured in the crash. Stints can carry up to 10 children who are strapped in with a s eatbelt. The driver is
    Read More
  • IEEE survey reveals driverless cars are the future
    July 15, 2014
    IEEE has released the findings of a survey that revealed expert opinions about the future of driverless cars, from challenges to mass adoption, essential autonomous technologies, features in the car of the future, and geographic adoption. More than 200 researchers, academicians, practitioners, university students, society members and government agencies in the field of autonomous vehicles, participated in the survey. When survey respondents were asked to assign a ranking to six possible roadblocks to th
    Read More
  • Options abound for road weather sensing
    September 6, 2017
    Meteorological organisations invest millions in super-computers to crunch data for ever-more accurate forecasts but inherent unpredictability means that other methods of alerting drivers and road authorities to fast-changing weather and highway conditions are essential. For years, static weather sensors to measure factors such as surface water, ice or high roadway temperatures have been embedded in highways to provide such data. But that is changing.
    Read More
  • Automated enforcement tames speeders in Chicago’s Children’s Safety Zones
    November 20, 2013
    Chicago is installing automated enforcement after pilot schemes indicated that one in 10 motorists exceed the speed limits in Children’s Safety Zones. Each year in Chicago there are around 3,000 incidents of pedestrians being struck by a motor vehicle - and about 800 of those casualties are children. In an effort to improve child safety the Chicago Department of Transportation (CDOT) has established Children’s Safety Zones around schools and other areas where children congregate. These zones allow the impos
    Read More

Highlighted Content