IAM Roadsmart: drivers must be more alert to protect pedestrians

UK charity IAM RoadSmart is urging drivers to be more alert as pedestrians now make up a quarter of all road deaths on the country’s roads. IAM refers to figures released by the Department for Transport (DfT) for 2016 – the most recent figures available - which revealed 448 pedestrians were killed. This is an increase of 10% over 2015 - the DfT says drivers failed to look in 42% of crashes while pedestrians did not look in 54% incidents. In addition, a fifth of drivers failed to judge the other perso
May 25, 2018 Read time: 2 mins
UK charity IAM RoadSmart is urging drivers to be more alert as pedestrians now make up a quarter of all road deaths on the country’s roads.


IAM refers to figures released by the 1837 Department for Transport (DfT) for 2016 – the most recent figures available - which revealed 448 pedestrians were killed. This is an increase of 10% over 2015 - the DfT says drivers failed to look in 42% of crashes while pedestrians did not look in 54% incidents.

In addition, a fifth of drivers failed to judge the other person’s path or speed in car collisions while 17% of pedestrians made the same mistake before a fatal or serious impact.

Neil Greig, IAM RoadSmart’s director of policy and research, says while blame may not be easy to assign, drivers must adopt a special responsibility for looking for the safety of those on foot.

However, Greig also recognised that walking carelessly or hurrying is a contributing factor in pedestrian injuries and deaths.

Greig suggests: “Observing the body language of pedestrians will give drivers a clue of their intentions. For example, a pedestrian looking over their shoulder may be looking for a suitable gap to cross the road and anyone with their head buried in a smartphone or wearing headphones is at extra risk.”

Greig explains research on vision has found children of primary school age find it difficult to see or judge the speed of vehicles accurately.

“Slowing down around pedestrians and constantly scanning for clues to their intention is essential if we are to reduce the growing toll of pedestrian fatalities on our roads,” Greig adds.

Urban Traffic Control

For more information on companies in this article

Related Content

  • Driver training saves lives, increases profits, reduces costs
    February 3, 2012
    An innovative UK Government initiative on work-related driver training has resulted in astonishing success, not only in terms of government objectives, but also in substantial cost-benefits for companies and public sector authorities participating in the scheme: they save lives and increase profits/reduce costs Here, we present an overview of the initiative and, overleaf, provide a detailed cost-benefit analysis which amply illustrates why it has been enthusiastically embraced by industry and the public sec
    Read More
  • Driver training saves lives, increases profits, reduces costs
    February 6, 2012
    An innovative UK Government initiative on work-related driver training has resulted in astonishing success, not only in terms of government objectives, but also in substantial cost-benefits for companies and public sector authorities participating in the scheme: they save lives and increase profits/reduce costs Here, we present an overview of the initiative and, overleaf, provide a detailed cost-benefit analysis which amply illustrates why it has been enthusiastically embraced by industry and the public sec
    Read More
  • New South Wales study indicates lower speed zones reduce deaths
    July 4, 2017
    A new study into 40km/h speed zones in New South Wales, Australia indicates they are reducing deaths and injuries in high pedestrian and traffic areas.
    Read More
  • Trust me, I'm a driverless car
    October 12, 2018
    Developing C/AV technology is the easy bit: now the vehicles need to gain people’s confidence. So does the public feel safe in driverless hands – and how much might they be willing to pay for the privilege? The Venturer consortium’s final user and technology test (Trial 3) explored levels of user trust in scenarios where a connected and autonomous vehicle (C/AV) is interacting with cyclists, pedestrians and other road users on a controlled road network. Trial 3 consisted of experimental runs in the
    Read More

Highlighted Content