IAM Roadsmart: drivers must be more alert to protect pedestrians

UK charity IAM RoadSmart is urging drivers to be more alert as pedestrians now make up a quarter of all road deaths on the country’s roads. IAM refers to figures released by the Department for Transport (DfT) for 2016 – the most recent figures available - which revealed 448 pedestrians were killed. This is an increase of 10% over 2015 - the DfT says drivers failed to look in 42% of crashes while pedestrians did not look in 54% incidents. In addition, a fifth of drivers failed to judge the other perso
May 25, 2018 Read time: 2 mins
UK charity IAM RoadSmart is urging drivers to be more alert as pedestrians now make up a quarter of all road deaths on the country’s roads.


IAM refers to figures released by the 1837 Department for Transport (DfT) for 2016 – the most recent figures available - which revealed 448 pedestrians were killed. This is an increase of 10% over 2015 - the DfT says drivers failed to look in 42% of crashes while pedestrians did not look in 54% incidents.

In addition, a fifth of drivers failed to judge the other person’s path or speed in car collisions while 17% of pedestrians made the same mistake before a fatal or serious impact.

Neil Greig, IAM RoadSmart’s director of policy and research, says while blame may not be easy to assign, drivers must adopt a special responsibility for looking for the safety of those on foot.

However, Greig also recognised that walking carelessly or hurrying is a contributing factor in pedestrian injuries and deaths.

Greig suggests: “Observing the body language of pedestrians will give drivers a clue of their intentions. For example, a pedestrian looking over their shoulder may be looking for a suitable gap to cross the road and anyone with their head buried in a smartphone or wearing headphones is at extra risk.”

Greig explains research on vision has found children of primary school age find it difficult to see or judge the speed of vehicles accurately.

“Slowing down around pedestrians and constantly scanning for clues to their intention is essential if we are to reduce the growing toll of pedestrian fatalities on our roads,” Greig adds.

Urban Traffic Control

For more information on companies in this article

Related Content

  • Pittsburgh reveals pedestrian crash rates 
    July 20, 2021
    Nearly 90% of crashes occurred within 500 feet of a transit stop, says startling new report
    Read More
  • Polarisation is glaringly obvious, says Sony
    December 3, 2018
    Glare from the sun is a factor in a large number of road accidents – many of them fatal. But there is a solution at hand: using polarisation can mitigate the effect of glare and improve ITS camera enforcement, explains Stephane Clauss The effect of glare on driver safety has been well documented. A 2013 UK study by the country’s largest driver organisation, the AA, calculated sun glare was a contributing cause in almost 3,000 road accidents in 2012 alone. This represented one in 33 accidents on Britain’s
    Read More
  • Low-costs solutions to improve pedestrian safety
    May 8, 2015
    David Crawford welcomes low-cost safety initiatives for pedestrians in America. Some 10 people die each week in accidents on crosswalks in the US, that’s more than 10% of all pedestrian fatalities in road traffic incidents - the number of which is running at a five-year high. Ensuring crosswalks are safe is key in supporting the growing enthusiasm for walking as a travel mode. In the last decade of the 20th century, numbers walking to work in the US fell by 26%; while, as recently as 2012, Americans were e
    Read More
  • Multi-tasking at the wheel a potentially fatal myth, finds IAM
    November 20, 2015
    Expert psychologists have concluded that multi-tasking whilst driving is a myth – and the most dangerous of those driving multi-tasks is texting and talking on a mobile phone, according to a new report produced by the Institute of Advanced Motorists (IAM) and the Transport Research Laboratory (TRL). The research focuses on the dangers involved when drivers try and engage in more than one task, indicating this can have a ‘detrimental’ effect on the quality and accuracy of driving performance. The find
    Read More

Highlighted Content