IAM Roadsmart: drivers must be more alert to protect pedestrians

UK charity IAM RoadSmart is urging drivers to be more alert as pedestrians now make up a quarter of all road deaths on the country’s roads. IAM refers to figures released by the Department for Transport (DfT) for 2016 – the most recent figures available - which revealed 448 pedestrians were killed. This is an increase of 10% over 2015 - the DfT says drivers failed to look in 42% of crashes while pedestrians did not look in 54% incidents. In addition, a fifth of drivers failed to judge the other perso
May 25, 2018 Read time: 2 mins
UK charity IAM RoadSmart is urging drivers to be more alert as pedestrians now make up a quarter of all road deaths on the country’s roads.


IAM refers to figures released by the 1837 Department for Transport (DfT) for 2016 – the most recent figures available - which revealed 448 pedestrians were killed. This is an increase of 10% over 2015 - the DfT says drivers failed to look in 42% of crashes while pedestrians did not look in 54% incidents.

In addition, a fifth of drivers failed to judge the other person’s path or speed in car collisions while 17% of pedestrians made the same mistake before a fatal or serious impact.

Neil Greig, IAM RoadSmart’s director of policy and research, says while blame may not be easy to assign, drivers must adopt a special responsibility for looking for the safety of those on foot.

However, Greig also recognised that walking carelessly or hurrying is a contributing factor in pedestrian injuries and deaths.

Greig suggests: “Observing the body language of pedestrians will give drivers a clue of their intentions. For example, a pedestrian looking over their shoulder may be looking for a suitable gap to cross the road and anyone with their head buried in a smartphone or wearing headphones is at extra risk.”

Greig explains research on vision has found children of primary school age find it difficult to see or judge the speed of vehicles accurately.

“Slowing down around pedestrians and constantly scanning for clues to their intention is essential if we are to reduce the growing toll of pedestrian fatalities on our roads,” Greig adds.

Urban Traffic Control

For more information on companies in this article

Related Content

  • CV app boosts school zone safety, says study
    October 28, 2021
    Drivers operated in Stealth/Off, Audio On and Audio/Visual On conditions 
    Read More
  • Advanced in-vehicle user interface - future developments
    February 1, 2012
    Dave McNamara and Craig Simonds, Autotechinsider LLC, look at human-machine interface development out to 2015. The US auto industry is going through the worst crisis it has faced since the Great Depression. But it has embraced technologies that will produce the best-possible driving experience for the public. Ford was the first OEM to announce in-car internet radio and SYNC, its signature-branded User Interface (UI), is held up as the shining example of change embracement.
    Read More
  • Texas moves to prevent wrong-way drivers
    May 30, 2014
    A study has shown the extent and ramifications of wrong way driving and proposed cost-effective countermeasures. Wrong way driving collisions occur relatively infrequently but the results can be devastating. Statistics from the US National Transportation Safety Board, an independent, federal all-modes agency, reveal that wrong way (WW) driving, account for only about 3% of accidents on high-speed divided highways but are much more likely to result in fatal and serious injuries.
    Read More
  • Smartphone solution for parking performance
    March 31, 2017
    Automated parking offers optimised space utilisation and fewer damage complaints as David Crawford discovers. As cars become smarter, technology designed to make parking them more straightforward is developing in parallel. In turn, it is becoming clear that the places where vehicles spend much of their time will need to respond – more comprehensively than by supporting established aids such as smartphone-based parking location and reservation, or payment for time used.
    Read More

Highlighted Content