IAM Roadsmart: drivers must be more alert to protect pedestrians

UK charity IAM RoadSmart is urging drivers to be more alert as pedestrians now make up a quarter of all road deaths on the country’s roads. IAM refers to figures released by the Department for Transport (DfT) for 2016 – the most recent figures available - which revealed 448 pedestrians were killed. This is an increase of 10% over 2015 - the DfT says drivers failed to look in 42% of crashes while pedestrians did not look in 54% incidents. In addition, a fifth of drivers failed to judge the other perso
May 25, 2018 Read time: 2 mins
UK charity IAM RoadSmart is urging drivers to be more alert as pedestrians now make up a quarter of all road deaths on the country’s roads.


IAM refers to figures released by the 1837 Department for Transport (DfT) for 2016 – the most recent figures available - which revealed 448 pedestrians were killed. This is an increase of 10% over 2015 - the DfT says drivers failed to look in 42% of crashes while pedestrians did not look in 54% incidents.

In addition, a fifth of drivers failed to judge the other person’s path or speed in car collisions while 17% of pedestrians made the same mistake before a fatal or serious impact.

Neil Greig, IAM RoadSmart’s director of policy and research, says while blame may not be easy to assign, drivers must adopt a special responsibility for looking for the safety of those on foot.

However, Greig also recognised that walking carelessly or hurrying is a contributing factor in pedestrian injuries and deaths.

Greig suggests: “Observing the body language of pedestrians will give drivers a clue of their intentions. For example, a pedestrian looking over their shoulder may be looking for a suitable gap to cross the road and anyone with their head buried in a smartphone or wearing headphones is at extra risk.”

Greig explains research on vision has found children of primary school age find it difficult to see or judge the speed of vehicles accurately.

“Slowing down around pedestrians and constantly scanning for clues to their intention is essential if we are to reduce the growing toll of pedestrian fatalities on our roads,” Greig adds.

Urban Traffic Control

For more information on companies in this article

Related Content

  • IAM welcomes consultation on strict penalties for mobile use at wheel
    January 27, 2016
    The Institute of Advanced Motorists (IAM) has welcomed the Department for Transport’s (DfT) public consultation on stricter penalties for using a hand-held mobile phone whilst driving. The DfT is looking for feedback on proposals for increasing the fixed penalty notice level from £100 to £150 for all drivers. It also invites views on increasing the penalty points from three to four points for non-HGV drivers, and three to six points for those that hold a heavy goods vehicle (HGV) licence and commit t
    Read More
  • US DOTs introduce measures to stop wrong-way driving
    March 28, 2018
    Wrong-way driving (WWD) is a remarkably innocuous term for incidents that all too often cause some of the worst accidents that emergency services have to deal with. Several US states are now taking steps to minimise the problem, as Alan Dron finds out. You’re driving down a highway at night when you see approaching headlights. You initially assume they are merely those of an oncoming car on the opposite carriageway. It’s only when they are within 200 yards or so that you realise that the other driver is in
    Read More
  • The proven route to safer roads from iRAP
    July 23, 2024
    Research from Johns Hopkins University suggests nearly 700,000 deaths and severe injuries were prevented over eight years in road safety projects which used the International Road Assessment Programme methodology
    Read More
  • AVs could make driving ‘more dangerous’: report
    May 23, 2018
    Automated vehicles (AVs) could make driving more dangerous – that is the stark suggestion from a new report by the International Transport Forum (ITF). The report - Safer Roads with Automated Vehicles? – casts doubt on claims that 90% of road deaths could be avoided because the introduction of AVs would eliminate human error. ITF says such claims are at best “untested”.
    Read More

Highlighted Content