IAM Roadsmart: drivers must be more alert to protect pedestrians

UK charity IAM RoadSmart is urging drivers to be more alert as pedestrians now make up a quarter of all road deaths on the country’s roads. IAM refers to figures released by the Department for Transport (DfT) for 2016 – the most recent figures available - which revealed 448 pedestrians were killed. This is an increase of 10% over 2015 - the DfT says drivers failed to look in 42% of crashes while pedestrians did not look in 54% incidents. In addition, a fifth of drivers failed to judge the other perso
May 25, 2018 Read time: 2 mins
UK charity IAM RoadSmart is urging drivers to be more alert as pedestrians now make up a quarter of all road deaths on the country’s roads.


IAM refers to figures released by the 1837 Department for Transport (DfT) for 2016 – the most recent figures available - which revealed 448 pedestrians were killed. This is an increase of 10% over 2015 - the DfT says drivers failed to look in 42% of crashes while pedestrians did not look in 54% incidents.

In addition, a fifth of drivers failed to judge the other person’s path or speed in car collisions while 17% of pedestrians made the same mistake before a fatal or serious impact.

Neil Greig, IAM RoadSmart’s director of policy and research, says while blame may not be easy to assign, drivers must adopt a special responsibility for looking for the safety of those on foot.

However, Greig also recognised that walking carelessly or hurrying is a contributing factor in pedestrian injuries and deaths.

Greig suggests: “Observing the body language of pedestrians will give drivers a clue of their intentions. For example, a pedestrian looking over their shoulder may be looking for a suitable gap to cross the road and anyone with their head buried in a smartphone or wearing headphones is at extra risk.”

Greig explains research on vision has found children of primary school age find it difficult to see or judge the speed of vehicles accurately.

“Slowing down around pedestrians and constantly scanning for clues to their intention is essential if we are to reduce the growing toll of pedestrian fatalities on our roads,” Greig adds.

Urban Traffic Control

For more information on companies in this article

Related Content

  • Brigade into AI action on CarEye safety
    September 7, 2022
    AI system warns vehicle drivers of potential collisions with vulnerable road users
    Read More
  • UK’s Loughborough University attempts to smooth Europe’s path to C/AVs
    December 10, 2018
    Loughborough University in the UK is leading a three-year initiative which aims to assess the impact of introducing connected and autonomous vehicles (C/AVs) in Europe. The £5.7m project, called Levitate, is funded by the European Union and will help European cities to plan for the effect C/AVs will have on infrastructure and society. Levitate began this month and will consider how AVs might improve safety, congestion and the environment, while looking at key policy decisions which would maximise thei
    Read More
  • Exchanging Places event causes cyclists to rethink their cycling habits
    February 21, 2014
    Almost everyone who got behind the wheel of a heavy goods vehicle at the London Bike Show said that the experience caused them to rethink the way they cycle. More than 850 cyclists took part in Exchanging Places run by Crossrail and the Metropolitan Police Service, which allows them to see the road from a lorry driver’s point of view and get a better understanding of what drivers can and cannot see. Most were unaware of the size of blind spots from inside the driver’s cab. Chief Superintendent Sultan
    Read More
  • Costing transit is complicated case
    August 19, 2015
    David Crawford welcomes fresh thinking from Canada. Public transit improvements can bring society “significantly more value” than conventional transport models normally indicate, argues Canadian researcher Todd Litman. “Traditional evaluation practices originally developed to assess roadway improvements, and focus primarily on vehicle travel speeds and operating costs. “They do not generally quantify or monetise basic mobility benefits, vehicle ownership and parking cost savings, or efficient land developme
    Read More

Highlighted Content