Skip to main content

Google in talks with world car makers on autonomous cars

Google has begun discussions with most of the world's top automakers and has assembled a team of traditional and non-traditional suppliers to speed up efforts to bring self-driving cars to market by 2020, a top Google executive has said. Those manufacturers are said to include General Motors, Ford Motor, Toyota, Daimler and Volkswagen. "We'd be remiss not to talk to ... the biggest auto manufacturers. They've got a lot to offer," Chris Urmson, director of Google's self-driving car project, said in an
January 15, 2015 Read time: 2 mins
1691 Google has begun discussions with most of the world's top automakers and has assembled a team of traditional and non-traditional suppliers to speed up efforts to bring self-driving cars to market by 2020, a top Google executive has said.

Those manufacturers are said to include 948 General Motors, 278 Ford Motor, 1686 Toyota, 2069 Daimler and 994 Volkswagen.

"We'd be remiss not to talk to ... the biggest auto manufacturers. They've got a lot to offer," Chris Urmson, director of Google's self-driving car project, said in an interview before speaking at an industry conference.

Google has not determined whether it will build its own self-driving vehicles or function more as a provider of systems and software to established vehicle manufacturers. Google's self-driving prototype cars, he said, were built in Detroit by engineering and specialty manufacturing company Roush.

Google shortly will begin deploying a test fleet of fully functioning prototypes of its pod-like self-driving car, which dispenses with such familiar automotive parts as steering wheel, brakes and accelerator pedal. While each of the Google prototypes will have a ‘test driver’ on board, the cars have no provision for human intervention in steering or braking.

Urmson said self-driving cars represent a ‘transformative’ moment in the evolution of transportation, an opportunity to extend motoring to blind, elderly and disabled persons who otherwise could not drive. "You're really changing the relationship you have with transportation. You're changing what it means to get around."

For more information on companies in this article

Related Content

  • Communication: the future of machine vision
    May 30, 2013
    Jason Barnes asks leading machine vision industry figures what they consider to be the educational barriers to the technology’s increased uptake by the ITS sector. The recent rush by some organisations within the ITS sector to associate themselves with the term ‘machine vision’ underlines just how important the technology has become in a relatively short space of time. However, despite the technology having been applied in certain traffic management applications for some years, there remains a significant s
  • Advanced in-vehicle user interface - future developments
    February 1, 2012
    Dave McNamara and Craig Simonds, Autotechinsider LLC, look at human-machine interface development out to 2015. The US auto industry is going through the worst crisis it has faced since the Great Depression. But it has embraced technologies that will produce the best-possible driving experience for the public. Ford was the first OEM to announce in-car internet radio and SYNC, its signature-branded User Interface (UI), is held up as the shining example of change embracement.
  • Irdeto security expert: ‘Think maliciously to beat hackers’
    September 4, 2018
    Increased connectivity in transportation is a potential goldmine for hackers. To stop them, Stacy Janes at Irdeto says it’s important to think ‘maliciously’. Adam Hill talks to him about ITS’s weak points – and why turning up car radios could be enough to bring auto manufacturers to their knees
  • ZF TRW demonstrates semi-automated highway driving assist system
    July 2, 2015
    ZF TRW has demonstrated its semi-automated driving capabilities at a test track event in Berlin, Germany. The vehicle has a 'Highway Driving Assist feature which can enable automatic steering, braking and acceleration for highway speeds above 40 kph. The demonstration vehicle integrates ZF TRW's AC1000 radar and S-Cam 3 video camera sensor together with its electrically powered steering belt drive (EPS BD) and electronic stability control EBC 460 – the combination of adaptive cruise control (ACC) and lan