Direct Line showcases The Smart Crossing in London

In response to 7,000 incidents taking place at pedestrian crossings each year in Britain, Direct Line has unveiled the new Smart Crossing in London which has been developed by urban design technologists Umbrellium. The Smart Crossing uses research from the Transport Research Laboratory (TRL), which identified many factors that impact the safety of pedestrians on road crossings. These include, the pedestrian’s position and route as they cross the road, the influence of other pedestrians dangerously crossi
October 10, 2017 Read time: 2 mins
In response to 7,000 incidents taking place at pedestrian crossings each year in Britain, 4236 Direct Line has unveiled the new 5062 Smart Crossing in London which has been developed by urban design technologists Umbrellium.


The Smart Crossing uses research from the Transport Research Laboratory (491 TRL), which identified many factors that impact the safety of pedestrians on road crossings. These include, the pedestrian’s position and route as they cross the road, the influence of other pedestrians dangerously crossing the road and the impact of overcrowding at crossing facilities.

The Smart Crossing spans 7.5m x 22m of responsive road surface and uses computer vision technology to see what is happening around it, and an LED road surface to change its markings to keep users safe. It can pre-empt pedestrians’ movement and where the eyeline is most likely to be without manual intervention. The Smart Crossing can also widen to accommodate large groups, which could help reduce the number of crowd-related incidents outside schools or sporting events. In addition, it assists in emergency situations, such as a child chasing a ball into the path of oncoming traffic. Smart warning signals can also be used to ensure pedestrians are not hidden by high sided vehicles which can create a blind spot for other drivers. Finally, the smart crossing can use dynamic road and pavement patterns to urge pedestrians using their mobile phones to look up and focus on the crossing.

Jason Wakeford, head of campaigns at road safety charity, Brake said, “This innovative pilot is a great example of how technology can help to improve road safety. We look forward to seeing the results of this trial and hope Smart Crossings will be rolled out in towns and cities across the country."

Urban Traffic Control

For more information on companies in this article

Related Content

  • Mucca demos multi-vehicle collision avoidance tech
    March 26, 2020
    A project whose members include Connected Places Catapult and Cranfield University has developed technology which could reduce the number of vehicle collisions on UK motorways.
    Read More
  • IAM RoadSmart: high profile policing and consistent sentencing need to back up life time sentences for drivers who kill
    October 17, 2017
    IAM RoadSmart (IRS) has welcomed the new UK government legislation that could issue life sentences to drivers who cause death by speeding, street racing or while a mobile phone, or under the influence of drink or drugs. However, the road safety charity warned that high profile policing and consistent jail sentences are also needed to tackle reckless driving that kills.
    Read More
  • Siemens supports SafeWise charity in Dorset
    June 9, 2015
    A new pedestrian controller and crossing system is being funded and installed by Siemens for SafeWise, a safety education charity helping to reduce the number of people killed or injured in preventable accidents on the roads, in the home or at play through making safe and healthy choices. The new equipment, installed at the charity’s interactive education centre, includes the latest push buttons incorporating audible and tactile indicators, a key benefit for interactive safety training for a wide rang
    Read More
  • Boost to infrastructure, autonomous cars in UK budget
    March 17, 2016
    The UK chancellor announced in his spring budget what he called the biggest investment, US$87.5 billion (£61 billion), in transport infrastructure in generations and is increasing capital investment in the transport network by 50 per cent over this Parliament compared to the last. The government plans to establish the UK as a global centre for excellence in connected and autonomous vehicles by establishing a US$24.1 million (£15 million) ‘connected corridor’ from London to Dover to enable vehicles to com
    Read More

Highlighted Content