Direct Line showcases The Smart Crossing in London

In response to 7,000 incidents taking place at pedestrian crossings each year in Britain, Direct Line has unveiled the new Smart Crossing in London which has been developed by urban design technologists Umbrellium. The Smart Crossing uses research from the Transport Research Laboratory (TRL), which identified many factors that impact the safety of pedestrians on road crossings. These include, the pedestrian’s position and route as they cross the road, the influence of other pedestrians dangerously crossi
October 10, 2017 Read time: 2 mins
In response to 7,000 incidents taking place at pedestrian crossings each year in Britain, 4236 Direct Line has unveiled the new 5062 Smart Crossing in London which has been developed by urban design technologists Umbrellium.


The Smart Crossing uses research from the Transport Research Laboratory (491 TRL), which identified many factors that impact the safety of pedestrians on road crossings. These include, the pedestrian’s position and route as they cross the road, the influence of other pedestrians dangerously crossing the road and the impact of overcrowding at crossing facilities.

The Smart Crossing spans 7.5m x 22m of responsive road surface and uses computer vision technology to see what is happening around it, and an LED road surface to change its markings to keep users safe. It can pre-empt pedestrians’ movement and where the eyeline is most likely to be without manual intervention. The Smart Crossing can also widen to accommodate large groups, which could help reduce the number of crowd-related incidents outside schools or sporting events. In addition, it assists in emergency situations, such as a child chasing a ball into the path of oncoming traffic. Smart warning signals can also be used to ensure pedestrians are not hidden by high sided vehicles which can create a blind spot for other drivers. Finally, the smart crossing can use dynamic road and pavement patterns to urge pedestrians using their mobile phones to look up and focus on the crossing.

Jason Wakeford, head of campaigns at road safety charity, Brake said, “This innovative pilot is a great example of how technology can help to improve road safety. We look forward to seeing the results of this trial and hope Smart Crossings will be rolled out in towns and cities across the country."

UTC

Related Content

  • August 16, 2017
    New technology trials to transform bus safety in London
    Transport for London has announced plans to test new safety technology on London buses. Automatic braking and audible warning systems will be trialled alongside measures including new mirrors to improve the driver’s vision. All the new technology will receive a completely independent trial at the Transport Research Laboratory, whose engineers and technical specialists have been appointed to work with TfL, bus manufacturers and operators to trial a range of innovative safety measures.
    Read More
  • September 28, 2017
    FIA launches road safety initiative: #ParkYourPhone when on the road
    European MEP Dieter Liebrech Koch, FIA Region I and its member Clubs are launching #ParkYourPhone, a campaign to encourage responsible smartphone use in traffic. The campaign will be rolled out across Europe the Middle East and Africa by FIA Clubs in autumn 2017. MEP Koch said that while Europe has done much to improve safety, be it on technical improvements of the vehicles, better training for road users or infrastructure, new technologies, such as smart phones and tablets, bring about new challenges.
    Read More
  • May 8, 2015
    Data holds the key to combating VRU casualties
    Accident analysis software can help authorities identify common causes and make best use of their budgets, as Will Baron explains. More than 1.2 million people die on the world’s roads each year and according to the World Health Organisation, half of these are pedestrians and vulnerable road users (those whose vehicle does not have a protective shell, such as motorcyclists and cyclists). While much has been done to improve road safety and cut the number of deaths and serious injuries on our roads, a great d
    Read More
  • June 2, 2016
    Making cars safer for vulnerable road users
    Richard Cuerden considers measures to improve the safety of vulnerable road users. The competitive nature of the car market has seen an increase in protection for those travelling inside the vehicle and this is reflected in the casualty statistics -but the same does not apply to those outside the vehicle. And with current societal trends such as ageing populations, an increasing number of pedestrians and cyclists encouraged by environmental policies, this is an area that authorities such as the European Uni
    Read More

Highlighted Content