Direct Line showcases The Smart Crossing in London

In response to 7,000 incidents taking place at pedestrian crossings each year in Britain, Direct Line has unveiled the new Smart Crossing in London which has been developed by urban design technologists Umbrellium. The Smart Crossing uses research from the Transport Research Laboratory (TRL), which identified many factors that impact the safety of pedestrians on road crossings. These include, the pedestrian’s position and route as they cross the road, the influence of other pedestrians dangerously crossi
October 10, 2017 Read time: 2 mins
In response to 7,000 incidents taking place at pedestrian crossings each year in Britain, 4236 Direct Line has unveiled the new 5062 Smart Crossing in London which has been developed by urban design technologists Umbrellium.


The Smart Crossing uses research from the Transport Research Laboratory (491 TRL), which identified many factors that impact the safety of pedestrians on road crossings. These include, the pedestrian’s position and route as they cross the road, the influence of other pedestrians dangerously crossing the road and the impact of overcrowding at crossing facilities.

The Smart Crossing spans 7.5m x 22m of responsive road surface and uses computer vision technology to see what is happening around it, and an LED road surface to change its markings to keep users safe. It can pre-empt pedestrians’ movement and where the eyeline is most likely to be without manual intervention. The Smart Crossing can also widen to accommodate large groups, which could help reduce the number of crowd-related incidents outside schools or sporting events. In addition, it assists in emergency situations, such as a child chasing a ball into the path of oncoming traffic. Smart warning signals can also be used to ensure pedestrians are not hidden by high sided vehicles which can create a blind spot for other drivers. Finally, the smart crossing can use dynamic road and pavement patterns to urge pedestrians using their mobile phones to look up and focus on the crossing.

Jason Wakeford, head of campaigns at road safety charity, Brake said, “This innovative pilot is a great example of how technology can help to improve road safety. We look forward to seeing the results of this trial and hope Smart Crossings will be rolled out in towns and cities across the country."

Urban Traffic Control

For more information on companies in this article

Related Content

  • Creative finance enables parking progress in LA
    March 15, 2016
    David Crawford investigates an innovative public/private partnership. Los Angeles entered the second decade of the 21st century facing major challenges to its parking operations. With a population of 3.8 million, and its car-oriented culture still predominant, the city's parking meters were technically outdated - with most only accepting coins and many regularly out of service - resulting in a substantial loss of revenue. This coincided with a number of Californian cities looking to parking income to boost
    Read More
  • GPS technology improves safety for emergency response teams
    May 16, 2014
    Emergency response teams in the densely populated town of Brookhaven, New York, respond to more than 5,000 emergency calls every month. To enable fire-fighters and emergency services to meet the demand, town officials made the decision to upgrade to Opticom GPS priority control technology on more 500 fire trucks and at almost as many intersections. Opticom GPS uses a global network of GPS satellites to calculate vehicle speed, direction and precise location to pre-empt signals even around corners or obs
    Read More
  • US holiday season: don’t drive - ride!
    November 23, 2022
    Lyft credits are being provided in four US states to discourage seasonal drunk driving
    Read More
  • Cubic: predictive analytics is putting fortune tellers out of business
    November 23, 2018
    The rise of machine learning and artificial intelligence means that fortune tellers will soon be out of business. Ed Chavis takes a behind the scenes look at the world of predictive analytics ver since organisations started taking advantage of insights derived from Big Data, data scientists concentrated their efforts on the ability to make correct assumptions about the future. A few years later, with the help of automation, developments in machine learning (ML) and advancements in the application of a
    Read More

Highlighted Content