Direct Line showcases The Smart Crossing in London

In response to 7,000 incidents taking place at pedestrian crossings each year in Britain, Direct Line has unveiled the new Smart Crossing in London which has been developed by urban design technologists Umbrellium. The Smart Crossing uses research from the Transport Research Laboratory (TRL), which identified many factors that impact the safety of pedestrians on road crossings. These include, the pedestrian’s position and route as they cross the road, the influence of other pedestrians dangerously crossi
October 10, 2017 Read time: 2 mins
In response to 7,000 incidents taking place at pedestrian crossings each year in Britain, 4236 Direct Line has unveiled the new 5062 Smart Crossing in London which has been developed by urban design technologists Umbrellium.


The Smart Crossing uses research from the Transport Research Laboratory (491 TRL), which identified many factors that impact the safety of pedestrians on road crossings. These include, the pedestrian’s position and route as they cross the road, the influence of other pedestrians dangerously crossing the road and the impact of overcrowding at crossing facilities.

The Smart Crossing spans 7.5m x 22m of responsive road surface and uses computer vision technology to see what is happening around it, and an LED road surface to change its markings to keep users safe. It can pre-empt pedestrians’ movement and where the eyeline is most likely to be without manual intervention. The Smart Crossing can also widen to accommodate large groups, which could help reduce the number of crowd-related incidents outside schools or sporting events. In addition, it assists in emergency situations, such as a child chasing a ball into the path of oncoming traffic. Smart warning signals can also be used to ensure pedestrians are not hidden by high sided vehicles which can create a blind spot for other drivers. Finally, the smart crossing can use dynamic road and pavement patterns to urge pedestrians using their mobile phones to look up and focus on the crossing.

Jason Wakeford, head of campaigns at road safety charity, Brake said, “This innovative pilot is a great example of how technology can help to improve road safety. We look forward to seeing the results of this trial and hope Smart Crossings will be rolled out in towns and cities across the country."

Urban Traffic Control

Related Content

  • Queensland extends emergency vehcile priority system
    December 18, 2014
    Following encouraging results from an initial small-scale trial of an emergency vehicle priority system in Queensland, Australia, the scheme is now being extended. In an emergency every second counts. Nowhere is this more graphically illustrated than by the survivability statistics for the time to cardiopulmonary resuscitation of pre-hospital cardiac arrest: at four minutes the survival rate is 22% but by 14 minutes the survival has dropped to 5% - as can be seen from the graph below. There is a similar tre
    Read More
  • Milton Keynes adds e-scooters to bike-share
    August 4, 2020
    Spin and Lime are among providers chosen by the UK town in country's first large-scale trial
    Read More
  • Forward Thinking award for TRL
    July 26, 2016
    The UK’s Transport Research Laboratory (TRL) has been named the winner of the Forward Thinking Award at the 2016 ITS (UK) Awards. The award, which recognises innovation in intelligent transport systems (ITS), was presented to TRL for its creation of the UK Smart Mobility Living Lab @ Greenwich - a real-life environment where connected and automated vehicles (CAVs), services and processes can be safely developed, evaluated and integrated within the local community. Based in the Royal Borough of Greenwich,
    Read More
  • TRL answer key questions on urban traffic control
    March 21, 2014
    PC-based urban traffic control (UTC) continues to grow. Gavin Jackman, Head of Traffic and Software at TRL, looks forward. 1. PC-based urban traffic control is now very well established throughout the world. What have been the most significant developments or new features that have become available over the last two years? That’s a really interesting question because, from a software perspective, a few things are noticeable. Firstly, there are more players on the market – TRL’s Transyt Online, Imtech’s Imf
    Read More

Highlighted Content