Direct Line showcases The Smart Crossing in London

In response to 7,000 incidents taking place at pedestrian crossings each year in Britain, Direct Line has unveiled the new Smart Crossing in London which has been developed by urban design technologists Umbrellium. The Smart Crossing uses research from the Transport Research Laboratory (TRL), which identified many factors that impact the safety of pedestrians on road crossings. These include, the pedestrian’s position and route as they cross the road, the influence of other pedestrians dangerously crossi
October 10, 2017 Read time: 2 mins
In response to 7,000 incidents taking place at pedestrian crossings each year in Britain, 4236 Direct Line has unveiled the new 5062 Smart Crossing in London which has been developed by urban design technologists Umbrellium.


The Smart Crossing uses research from the Transport Research Laboratory (491 TRL), which identified many factors that impact the safety of pedestrians on road crossings. These include, the pedestrian’s position and route as they cross the road, the influence of other pedestrians dangerously crossing the road and the impact of overcrowding at crossing facilities.

The Smart Crossing spans 7.5m x 22m of responsive road surface and uses computer vision technology to see what is happening around it, and an LED road surface to change its markings to keep users safe. It can pre-empt pedestrians’ movement and where the eyeline is most likely to be without manual intervention. The Smart Crossing can also widen to accommodate large groups, which could help reduce the number of crowd-related incidents outside schools or sporting events. In addition, it assists in emergency situations, such as a child chasing a ball into the path of oncoming traffic. Smart warning signals can also be used to ensure pedestrians are not hidden by high sided vehicles which can create a blind spot for other drivers. Finally, the smart crossing can use dynamic road and pavement patterns to urge pedestrians using their mobile phones to look up and focus on the crossing.

Jason Wakeford, head of campaigns at road safety charity, Brake said, “This innovative pilot is a great example of how technology can help to improve road safety. We look forward to seeing the results of this trial and hope Smart Crossings will be rolled out in towns and cities across the country."

Urban Traffic Control

For more information on companies in this article

Related Content

  • TfL launches Countdown digital information signs
    June 3, 2013
    Following a successful trial in London, Transport for London (TfL) has launched a new Countdown digital sign service, providing a new way to deliver tailored live bus arrival information cheaply and effectively to a range of public locations, such as hospital waiting rooms, schools or shopping centre foyers. The trial demonstrated the signs worked well, delivering clear, easily accessible information about local bus services, utilising existing IT and display equipment in public locations.
    Read More
  • Authorities switch on to all electric buses as costs tumble
    January 9, 2018
    Alan Dron looks at changes in bus propulsion as cities look to improve air quality and seek to reduce maintenance costs. Despite the ending of various incentives to adopt alternative fuels, the introduction of electric buses by US transit authorities is picking up speed as performance improves, costs drop and air quality considerations become increasingly significant. More US bus manufacturers are introducing zero-emission models and some recent contracts will see many more passengers getting their first
    Read More
  • MEPs call for driver-assistance systems to made compulsory for new cars
    November 17, 2017
    Following over 25,000 deaths and hundreds of thousands of injuries on Europe’s roads each year, 90% of which are caused by human error, MEPs are calling for new cars to be equipped with lifesaving driver assistance systems in a draft resolution. Three-quarters of new cars are still not equipped with the systems due to the extra cost. In response, the resolution suggests only making features compulsory that are already available on the market such as automatic emergency braking systems with pedestrian and
    Read More
  • Caltrans takes the long view of transport
    October 21, 2016
    Caltrans’ Malcolm Dougherty took time out of his schedule at ITS America 2016 in San Jose to talk to ITS International about current and future challenges. As director of California Department of Transportation (Caltrans) since mid-2012, many would say that Malcolm Dougherty has one of the best jobs in transportation. Caltrans is one of the most progressive and innovative transport authorities, implementing policies to encourage cycling, piloting new
    Read More

Highlighted Content