Direct Line showcases The Smart Crossing in London

In response to 7,000 incidents taking place at pedestrian crossings each year in Britain, Direct Line has unveiled the new Smart Crossing in London which has been developed by urban design technologists Umbrellium. The Smart Crossing uses research from the Transport Research Laboratory (TRL), which identified many factors that impact the safety of pedestrians on road crossings. These include, the pedestrian’s position and route as they cross the road, the influence of other pedestrians dangerously crossi
October 10, 2017 Read time: 2 mins
In response to 7,000 incidents taking place at pedestrian crossings each year in Britain, 4236 Direct Line has unveiled the new 5062 Smart Crossing in London which has been developed by urban design technologists Umbrellium.


The Smart Crossing uses research from the Transport Research Laboratory (491 TRL), which identified many factors that impact the safety of pedestrians on road crossings. These include, the pedestrian’s position and route as they cross the road, the influence of other pedestrians dangerously crossing the road and the impact of overcrowding at crossing facilities.

The Smart Crossing spans 7.5m x 22m of responsive road surface and uses computer vision technology to see what is happening around it, and an LED road surface to change its markings to keep users safe. It can pre-empt pedestrians’ movement and where the eyeline is most likely to be without manual intervention. The Smart Crossing can also widen to accommodate large groups, which could help reduce the number of crowd-related incidents outside schools or sporting events. In addition, it assists in emergency situations, such as a child chasing a ball into the path of oncoming traffic. Smart warning signals can also be used to ensure pedestrians are not hidden by high sided vehicles which can create a blind spot for other drivers. Finally, the smart crossing can use dynamic road and pavement patterns to urge pedestrians using their mobile phones to look up and focus on the crossing.

Jason Wakeford, head of campaigns at road safety charity, Brake said, “This innovative pilot is a great example of how technology can help to improve road safety. We look forward to seeing the results of this trial and hope Smart Crossings will be rolled out in towns and cities across the country."

Urban Traffic Control

For more information on companies in this article

Related Content

  • TISPOL says gig economy tears up enforcement rulebook
    March 4, 2019
    The road safety enforcement sector is facing a crisis. Rulebooks around the world are going to have to change as our roads become a high-pressure workplace for millions of gig economy workers. Geoff Hadwick reports from the TISPOL conference Traffic police forces everywhere will need a fresh approach to regulating the way in which our highways are being used, senior enforcement officers were told at the latest TISPOL European Traffic Police Network annual conference. The World Health Organisation puts it
    Read More
  • 5GAA and ITS India connect in New Delhi
    January 31, 2025
    Leveraging tech such as C-V2X has potential to reduce India's road death toll
    Read More
  • Why do consumers buy electric cars?
    April 25, 2012
    The International Transport Forum at the OECD, an intergovernmental organisation for the transport sector that comprises 52 countries, has announced the winner of its 2011 Young Researcher of the Year Award. The Award, which is open to researchers under 35 years of age and carries a prize of US$ 7,000, goes to Canadian national Dr. Jonn Axsen of the University of California at Davis, USA.
    Read More
  • Social media a one-stop shop for travel information
    January 20, 2012
    Exponentially widening mobile phone ownership is opening up the field to new ways of obtaining and disseminating better travel information from and to public transport users, via for example social media and tracking riders' phones. Over 50 US transit agencies, including major actors such as TriMet, in the metropolitan area of Portland, Oregon, Dallas Area Rapid Transit in Texas, and San Francisco's Bay Area Rapid Transit District (BART), as well as smaller operators, now have Facebook and/or Twitter accoun
    Read More

Highlighted Content