Direct Line showcases The Smart Crossing in London

In response to 7,000 incidents taking place at pedestrian crossings each year in Britain, Direct Line has unveiled the new Smart Crossing in London which has been developed by urban design technologists Umbrellium. The Smart Crossing uses research from the Transport Research Laboratory (TRL), which identified many factors that impact the safety of pedestrians on road crossings. These include, the pedestrian’s position and route as they cross the road, the influence of other pedestrians dangerously crossi
October 10, 2017 Read time: 2 mins
In response to 7,000 incidents taking place at pedestrian crossings each year in Britain, 4236 Direct Line has unveiled the new 5062 Smart Crossing in London which has been developed by urban design technologists Umbrellium.


The Smart Crossing uses research from the Transport Research Laboratory (491 TRL), which identified many factors that impact the safety of pedestrians on road crossings. These include, the pedestrian’s position and route as they cross the road, the influence of other pedestrians dangerously crossing the road and the impact of overcrowding at crossing facilities.

The Smart Crossing spans 7.5m x 22m of responsive road surface and uses computer vision technology to see what is happening around it, and an LED road surface to change its markings to keep users safe. It can pre-empt pedestrians’ movement and where the eyeline is most likely to be without manual intervention. The Smart Crossing can also widen to accommodate large groups, which could help reduce the number of crowd-related incidents outside schools or sporting events. In addition, it assists in emergency situations, such as a child chasing a ball into the path of oncoming traffic. Smart warning signals can also be used to ensure pedestrians are not hidden by high sided vehicles which can create a blind spot for other drivers. Finally, the smart crossing can use dynamic road and pavement patterns to urge pedestrians using their mobile phones to look up and focus on the crossing.

Jason Wakeford, head of campaigns at road safety charity, Brake said, “This innovative pilot is a great example of how technology can help to improve road safety. We look forward to seeing the results of this trial and hope Smart Crossings will be rolled out in towns and cities across the country."

Urban Traffic Control

For more information on companies in this article

Related Content

  • London steps up enforcement of ‘bike boxes’
    August 15, 2013
    Transport for London (TfL), the Metropolitan Police Service (MPS) and City of London Police (CoLP) has stepped up its enforcement of advanced stop lines, more commonly known as ‘bike boxes’, to help further improve safety for cyclists on the capital’s roads. Advanced stop lines are the boxes marked on the road with a bike symbol painted inside, located at many traffic lights. The cyclist has a stop line several feet ahead of the line used by other vehicles in order to give cycles more space so they can be s
    Read More
  • Safer roads for UK cyclists thanks to government funding
    April 8, 2013
    Cyclists across England are set to benefit from safer roads thanks to a £40 million (US$60.9 million) boost to improve dangerous routes and junctions announced by Transport Minister Norman Baker. The money will be made available to improve the design and layout of roads at 78 locations across the country, with all schemes due for completion within the next 12 months. The schemes are a mix of improvements including the reallocation of road space, significant simplification of road layouts, changes in priorit
    Read More
  • Public transport operators implement passenger safety systems
    December 4, 2012
    Operators of public transport systems are arming themselves with sophisticated systems of technology to ward off terrorism threats to passenger safety. David Crawford reports. City transportation authorities worldwide are looking more keenly than ever for mass transit solutions to overcome traffic congestion and manage commuter flows. As they do so, concerns over passenger security are driving development of new technologies for terrorist incident detection, response and emergency passenger evacuation. The
    Read More
  • Florida’s Altamonte Springs uses Uber pilot program with Uber to expand transportation coverage
    April 5, 2017
    To Uber or Not to Uber, that is the question cities must answer as they consider the pros and cons of inviting private transportation service providers to fill transportation gaps. Back in 1999, Frank Martz, city manager of Altamonte Springs, Florida, had an idea to expand transportation services to areas not covered by the local bus company.
    Read More

Highlighted Content