Direct Line showcases The Smart Crossing in London

In response to 7,000 incidents taking place at pedestrian crossings each year in Britain, Direct Line has unveiled the new Smart Crossing in London which has been developed by urban design technologists Umbrellium. The Smart Crossing uses research from the Transport Research Laboratory (TRL), which identified many factors that impact the safety of pedestrians on road crossings. These include, the pedestrian’s position and route as they cross the road, the influence of other pedestrians dangerously crossi
October 10, 2017 Read time: 2 mins
In response to 7,000 incidents taking place at pedestrian crossings each year in Britain, 4236 Direct Line has unveiled the new 5062 Smart Crossing in London which has been developed by urban design technologists Umbrellium.


The Smart Crossing uses research from the Transport Research Laboratory (491 TRL), which identified many factors that impact the safety of pedestrians on road crossings. These include, the pedestrian’s position and route as they cross the road, the influence of other pedestrians dangerously crossing the road and the impact of overcrowding at crossing facilities.

The Smart Crossing spans 7.5m x 22m of responsive road surface and uses computer vision technology to see what is happening around it, and an LED road surface to change its markings to keep users safe. It can pre-empt pedestrians’ movement and where the eyeline is most likely to be without manual intervention. The Smart Crossing can also widen to accommodate large groups, which could help reduce the number of crowd-related incidents outside schools or sporting events. In addition, it assists in emergency situations, such as a child chasing a ball into the path of oncoming traffic. Smart warning signals can also be used to ensure pedestrians are not hidden by high sided vehicles which can create a blind spot for other drivers. Finally, the smart crossing can use dynamic road and pavement patterns to urge pedestrians using their mobile phones to look up and focus on the crossing.

Jason Wakeford, head of campaigns at road safety charity, Brake said, “This innovative pilot is a great example of how technology can help to improve road safety. We look forward to seeing the results of this trial and hope Smart Crossings will be rolled out in towns and cities across the country."

Urban Traffic Control

For more information on companies in this article

Related Content

  • Is driver information heading for multi-channel mayhem
    October 22, 2013
    Colin Sowman talks to TRL’s research director Dr Alan Stevens about the future for cash-strapped road authorities’ driver information systems.
    Read More
  • Cash injection to deliver smart card technology to UK rail passengers
    September 2, 2013
    The UK government is investing US$4.4 million into a trial of paperless ticketing as it starts its multi-million pound push to deliver smart card technology to rail passengers across the south east, Transport Minister Norman Baker has announced. Train operator c2c, which operates between London and the Essex coast, will upgrade ticketing systems at all of its stations outside London, paving the way for passengers to start using smart cards in the region. This will be rolled out on services outside London fr
    Read More
  • London Borough deploys Videalert automated enforcement systems
    July 6, 2016
    Following a successful pilot scheme, the London Borough of Bromley is installing a Videalert automated enforcement system in a bid to increase road safety outside five schools that have been experiencing high levels of inconsiderate behaviour from parents parking on the yellow keep clear areas. It is also deploying unattended CCTV enforcement systems on all its bus lane locations to upgrade the existing manually operated systems and provide automatic capture of offending vehicles’ number plates. The co
    Read More
  • Flexible, demand-based parking charges ease parking problems
    April 10, 2012
    Innovative parking initiatives on the US Pacific Coast. David Crawford reviews. Californian cities are leading the way in trialling new solutions to their endemic parking problems. According to Donald Shoup, a professor of urban planning at the University of California in Los Angeles, drivers looking for available spots can cause up to 74% of traffic congestion in downtown areas. One solution is variable, demand-responsive pricing of parking.
    Read More

Highlighted Content