Skip to main content

Direct Line showcases The Smart Crossing in London

In response to 7,000 incidents taking place at pedestrian crossings each year in Britain, Direct Line has unveiled the new Smart Crossing in London which has been developed by urban design technologists Umbrellium. The Smart Crossing uses research from the Transport Research Laboratory (TRL), which identified many factors that impact the safety of pedestrians on road crossings. These include, the pedestrian’s position and route as they cross the road, the influence of other pedestrians dangerously crossi
October 10, 2017 Read time: 2 mins
In response to 7,000 incidents taking place at pedestrian crossings each year in Britain, 4236 Direct Line has unveiled the new 5062 Smart Crossing in London which has been developed by urban design technologists Umbrellium.


The Smart Crossing uses research from the Transport Research Laboratory (491 TRL), which identified many factors that impact the safety of pedestrians on road crossings. These include, the pedestrian’s position and route as they cross the road, the influence of other pedestrians dangerously crossing the road and the impact of overcrowding at crossing facilities.

The Smart Crossing spans 7.5m x 22m of responsive road surface and uses computer vision technology to see what is happening around it, and an LED road surface to change its markings to keep users safe. It can pre-empt pedestrians’ movement and where the eyeline is most likely to be without manual intervention. The Smart Crossing can also widen to accommodate large groups, which could help reduce the number of crowd-related incidents outside schools or sporting events. In addition, it assists in emergency situations, such as a child chasing a ball into the path of oncoming traffic. Smart warning signals can also be used to ensure pedestrians are not hidden by high sided vehicles which can create a blind spot for other drivers. Finally, the smart crossing can use dynamic road and pavement patterns to urge pedestrians using their mobile phones to look up and focus on the crossing.

Jason Wakeford, head of campaigns at road safety charity, Brake said, “This innovative pilot is a great example of how technology can help to improve road safety. We look forward to seeing the results of this trial and hope Smart Crossings will be rolled out in towns and cities across the country."

For more information on companies in this article

Related Content

  • Asecap Days 2024: Getting used to the new normal
    August 27, 2024
    Asecap Days 2024 in Milan focused on environmental protection of road infrastructure, digital twin-based maintenance and monitoring of highways as well as the impact of electric vehicles, reports David Arminas
  • Ford Mobility: analytics aids transport proactivity
    April 2, 2020
    Ford Mobility has demonstrated how data analytics can help implement London's transport strategy in areas such as traffic re-timing and in eliminating all road fatalities (Vision Zero) by 2041.
  • Ford teams up with MIT and Stanford on automated driving
    January 24, 2014
    Building on the automated Ford Fusion Hybrid research vehicle unveiled last month, Ford is announcing new projects with Massachusetts Institute of Technology (MIT) and Stanford University to research and develop solutions to some of the technical challenges surrounding automated driving. Automated driving is a key component of Ford’s Blueprint for Mobility, which outlines what transportation will look like in 2025 and beyond, along with the technologies, business models and partnerships needed to get the
  • Counting the environmental costs of ITS deployment
    October 29, 2015
    David Crawford looks at the latest thinking about calculating the benefits associated with the environmental side of ITS schemes. The penny is dropping that some environmental costs “are being shifted outside the traditional bounds of evaluation methods” for ITS-based road transport projects, according to researchers at the UK University of Leeds’ Institute for Transport Studies.