Direct Line showcases The Smart Crossing in London

In response to 7,000 incidents taking place at pedestrian crossings each year in Britain, Direct Line has unveiled the new Smart Crossing in London which has been developed by urban design technologists Umbrellium. The Smart Crossing uses research from the Transport Research Laboratory (TRL), which identified many factors that impact the safety of pedestrians on road crossings. These include, the pedestrian’s position and route as they cross the road, the influence of other pedestrians dangerously crossi
October 10, 2017 Read time: 2 mins
In response to 7,000 incidents taking place at pedestrian crossings each year in Britain, 4236 Direct Line has unveiled the new 5062 Smart Crossing in London which has been developed by urban design technologists Umbrellium.


The Smart Crossing uses research from the Transport Research Laboratory (491 TRL), which identified many factors that impact the safety of pedestrians on road crossings. These include, the pedestrian’s position and route as they cross the road, the influence of other pedestrians dangerously crossing the road and the impact of overcrowding at crossing facilities.

The Smart Crossing spans 7.5m x 22m of responsive road surface and uses computer vision technology to see what is happening around it, and an LED road surface to change its markings to keep users safe. It can pre-empt pedestrians’ movement and where the eyeline is most likely to be without manual intervention. The Smart Crossing can also widen to accommodate large groups, which could help reduce the number of crowd-related incidents outside schools or sporting events. In addition, it assists in emergency situations, such as a child chasing a ball into the path of oncoming traffic. Smart warning signals can also be used to ensure pedestrians are not hidden by high sided vehicles which can create a blind spot for other drivers. Finally, the smart crossing can use dynamic road and pavement patterns to urge pedestrians using their mobile phones to look up and focus on the crossing.

Jason Wakeford, head of campaigns at road safety charity, Brake said, “This innovative pilot is a great example of how technology can help to improve road safety. We look forward to seeing the results of this trial and hope Smart Crossings will be rolled out in towns and cities across the country."

Urban Traffic Control

For more information on companies in this article

Related Content

  • Copenhagen: everything's gone green
    October 3, 2018
    As the ITS World Congress arrives in Copenhagen, Adam Hill finds out how Dynniq has been helping traffic flow – and CO2 reduction - in the Danish capital. Most of the time, ‘breathing easier’ is just an expression which indicates a metaphorical sigh of relief that something has worked out alright. But it can be literally true, too. Respiratory and other potential health problems which stem from pollution in the world’s increasingly urbanised environments have been well publicised and governments are
    Read More
  • Fara keeps data delivery simple
    January 25, 2018
    Simplifying the delivery of data and information gathered by traffic management, ticketing and other systems can improve travel efficiency and the traveller’s experience. Having quantified and analysed the previously unmonitored movement of road vehicles, trains, metros, cyclists and pedestrians, the ITS sector is a prime example of the digital world. Patterns discerned from those previously random happenings enable authorities to design more efficient transport systems, allow transport operators to run
    Read More
  • Silk Metal sound barrier for London
    December 7, 2020
    Beep Studio says the project combines public art and acoustic barrier in one structure
    Read More
  • Transit’s Covid clean-up operation
    August 24, 2021
    The onset of Covid-19 saw ridership on public transport slump drastically. How will the organisations that provide these essential services persuade customers back on board?
    Read More

Highlighted Content