Direct Line showcases The Smart Crossing in London

In response to 7,000 incidents taking place at pedestrian crossings each year in Britain, Direct Line has unveiled the new Smart Crossing in London which has been developed by urban design technologists Umbrellium. The Smart Crossing uses research from the Transport Research Laboratory (TRL), which identified many factors that impact the safety of pedestrians on road crossings. These include, the pedestrian’s position and route as they cross the road, the influence of other pedestrians dangerously crossi
October 10, 2017 Read time: 2 mins
In response to 7,000 incidents taking place at pedestrian crossings each year in Britain, 4236 Direct Line has unveiled the new 5062 Smart Crossing in London which has been developed by urban design technologists Umbrellium.


The Smart Crossing uses research from the Transport Research Laboratory (491 TRL), which identified many factors that impact the safety of pedestrians on road crossings. These include, the pedestrian’s position and route as they cross the road, the influence of other pedestrians dangerously crossing the road and the impact of overcrowding at crossing facilities.

The Smart Crossing spans 7.5m x 22m of responsive road surface and uses computer vision technology to see what is happening around it, and an LED road surface to change its markings to keep users safe. It can pre-empt pedestrians’ movement and where the eyeline is most likely to be without manual intervention. The Smart Crossing can also widen to accommodate large groups, which could help reduce the number of crowd-related incidents outside schools or sporting events. In addition, it assists in emergency situations, such as a child chasing a ball into the path of oncoming traffic. Smart warning signals can also be used to ensure pedestrians are not hidden by high sided vehicles which can create a blind spot for other drivers. Finally, the smart crossing can use dynamic road and pavement patterns to urge pedestrians using their mobile phones to look up and focus on the crossing.

Jason Wakeford, head of campaigns at road safety charity, Brake said, “This innovative pilot is a great example of how technology can help to improve road safety. We look forward to seeing the results of this trial and hope Smart Crossings will be rolled out in towns and cities across the country."

Urban Traffic Control

For more information on companies in this article

Related Content

  • Speeding ambulances through borders
    October 26, 2016
    David Crawford sees hope for stricken patients on the wrong side of the border. In treating patients with heart or stroke conditions, speed is of the essence.
    Read More
  • Euro NCAP puts autonomous pedestrian detection to the test
    November 11, 2015
    European safety organisation Euro NCAP is introducing a new test that will check how well vehicles autonomously detect and prevent collisions with pedestrians, which it says will make it simpler for consumers and manufacturers to find out which systems work best. According to Euro NCAP, independent analysis of real world crash data in the UK and Germany indicates that the deployment of effective autonomous emergency braking systems on passenger cars could prevent one in five fatal pedestrian collisions.
    Read More
  • IRD: from the ground up
    September 16, 2021
    IRD is undertaking a comprehensive review of its road safety and monitoring solutions. A series of initiatives is building on the company’s in-pavement expertise, bringing considerable additional value for the customer to the traditional range of products while complementing these with wholly new technologies
    Read More
  • ITS America publishes connected vehicle guidance
    April 22, 2015
    Guidance on the likely impact of multipath communications on connected vehicle development has been published by ITS America. ITS America’s Connected Vehicle Technical Insight looks at the challenges and opportunities wireless interoperability could provide in vehicle applications. In particular the 22-page document examines the processes by which data can be transferred from one vehicle to another (V2V), or between a vehicle and the infrastructure (V2I).
    Read More

Highlighted Content