Skip to main content

City of Madison awarded ITS Wisconsin Project of the Year

The City of Madison, Wisconsin, in association with Strand Associates, was recently awarded the ITS Wisconsin Project of the Year Award for the Verona Road Adaptive Signal Control Deployment. The project deployed Econolite’s Centracs Adaptive ahead of major highway improvement construction to help better manage alternative route/bypass traffic along an already high-volume corridor. The City worked proactively to address the projected 20 per cent increase of traffic volume through the alternative route by
November 4, 2015 Read time: 2 mins
The City of Madison, Wisconsin, in association with Strand Associates, was recently awarded the ITS Wisconsin Project of the Year Award for the Verona Road Adaptive Signal Control Deployment. The project deployed 1763 Econolite’s Centracs Adaptive ahead of major highway improvement construction to help better manage alternative route/bypass traffic along an already high-volume corridor.

The City worked proactively to address the projected 20 per cent increase of traffic volume through the alternative route by using intelligent transportation system technology, particularly adaptive signal control.

Centracs Adaptive is a module integrated in Centracs ATMS. For this project, the City of Madison deployed Centracs Adaptive to 13 signals along the alternative corridor. Installed in July 2014, Econolite claims Centracs Adaptive has been validated to reduce travel times by up to 22 per cent and provides the City with excellent incident response capabilities.

“Having recently timed this corridor, we were very pleased with the effectiveness of Centracs Adaptive to significantly reduce travel times even over a newly timed corridor,” said assistant city traffic engineer Scott Langer. “You might expect a 22 per cent improvement over previously non-timed signals, but this kind of result to recently timed signals speaks volumes to the legitimacy of adaptive signal control in improving travel times.”

Partnering with the City of Madison were the City of Fitchburg, Dane County, Wisconsin DOT, Strand Associates, and Econolite distributor Traffic Control Corporation.

For more information on companies in this article

Related Content

  • Standardise global ITS protocols to enable interoperability
    January 26, 2012
    ITS America has a new chief technology officer. ITS International caught up with Nu Rosenbohm at this year's World Congress to gather his thoughts on the main challenges at home and abroad
  • Auckland reduces airport journey times
    April 16, 2018
    Getting from the centre of Auckland to the city’s airport used to be fraught with unwanted stress for passengers – but a new system combining radar, Bluetooth and Wi-Fi is smoothing things over. Andrew Stone investigates. Struggling to cope with steady growth in passenger numbers and the costly traffic congestion which that can entail, New Zealand’s Auckland International Airport has deployed an innovative system that is smoothing traffic and passenger flows. The same system is also offering new, data-led
  • VDOT chooses StreetLight Data for on-demand traffic intelligence
    January 22, 2018
    The Virginia Department of Transportation (VDOT) has selected StreetLight Data (SLD) to provide on-demand traffic and transportation intelligence. It aims to enable local and state planning agencies to transform Big Data from their mobile devices into useful mobility metrics via its regional subscription to SLD’s Insight platform. The service also offers unlimited analyses of real-world travel patterns in the state and is available for designated employees and engineering firms.
  • DriveWyze wireless Preclear system speeds weighstation waiting
    March 1, 2013
    Drivewyze aims to revolutionise the way weighstation bypass systems work with its Pre-Clear system. And it’s not just looking at weighstations, either… Pete Goldin reports. Truck drivers know the drill: pull off the high­way at every weighstation and wait. Carriers know the drill, too: every minute spent waiting there translates directly into dollars lost. Traditionally, the only alternative to this scenario is a transponder-based system, which allows trucks to bypass the sites using technology similar to