Skip to main content

City of Madison awarded ITS Wisconsin Project of the Year

The City of Madison, Wisconsin, in association with Strand Associates, was recently awarded the ITS Wisconsin Project of the Year Award for the Verona Road Adaptive Signal Control Deployment. The project deployed Econolite’s Centracs Adaptive ahead of major highway improvement construction to help better manage alternative route/bypass traffic along an already high-volume corridor. The City worked proactively to address the projected 20 per cent increase of traffic volume through the alternative route by
November 4, 2015 Read time: 2 mins
The City of Madison, Wisconsin, in association with Strand Associates, was recently awarded the ITS Wisconsin Project of the Year Award for the Verona Road Adaptive Signal Control Deployment. The project deployed 1763 Econolite’s Centracs Adaptive ahead of major highway improvement construction to help better manage alternative route/bypass traffic along an already high-volume corridor.

The City worked proactively to address the projected 20 per cent increase of traffic volume through the alternative route by using intelligent transportation system technology, particularly adaptive signal control.

Centracs Adaptive is a module integrated in Centracs ATMS. For this project, the City of Madison deployed Centracs Adaptive to 13 signals along the alternative corridor. Installed in July 2014, Econolite claims Centracs Adaptive has been validated to reduce travel times by up to 22 per cent and provides the City with excellent incident response capabilities.

“Having recently timed this corridor, we were very pleased with the effectiveness of Centracs Adaptive to significantly reduce travel times even over a newly timed corridor,” said assistant city traffic engineer Scott Langer. “You might expect a 22 per cent improvement over previously non-timed signals, but this kind of result to recently timed signals speaks volumes to the legitimacy of adaptive signal control in improving travel times.”

Partnering with the City of Madison were the City of Fitchburg, Dane County, Wisconsin DOT, Strand Associates, and Econolite distributor Traffic Control Corporation.

For more information on companies in this article

Related Content

  • Investment in pedestrian, cycling initiatives pays off
    June 30, 2014
    Five years after the Non-motorised Transportation Pilot Program (NTPP) was established to measure the impact of investment in walking and cycling initiatives, the US Federal Highway Administration (FHWA) has reported a 22.8 per cent increase in walking and a 48.3 per cent increase in cycling, while an estimated 85.1 million vehicle miles were avoided. The NTPP provided approximately US$25 million each to four pilot communities (Columbia, Missouri; Marin County, California; Minneapolis area, Minnesota; an
  • Simulating the effects of optimal mobility
    May 30, 2024
    Simulation-based optimisation is the foundation for real-time predictive analytics when it comes to optimal traffic signal programming, explain Sunny Chakravarty of Econolite and Lorenzo Meschini of PTV Group
  • Road safety systems on show at ITS World Congress
    January 30, 2012
    A vast array of new products and systems for aiding road safety were displayed at the ITS World Congress in October. David Crawford assesses a selection of safety initiatives exhibited in Orlando. Vital roles for ITS applications in road traffic safety emerge clearly from a new report from the US Transportation Safety Advancement Group. The report has been carried out for the Next Generation 911 What's Next Forum, which is preparing the way for future development of the US national 911 emergency single call
  • Stepped speed limits improve workzone congestion and safety
    January 30, 2012
    Traffic flow has been improved, congestion eased and safety increased - by a system of 'stepped speed limits' introduced to UK roadworks. URS Scott Wilson principal consultant Jamie Uff reports