Skip to main content

City of Madison awarded ITS Wisconsin Project of the Year

The City of Madison, Wisconsin, in association with Strand Associates, was recently awarded the ITS Wisconsin Project of the Year Award for the Verona Road Adaptive Signal Control Deployment. The project deployed Econolite’s Centracs Adaptive ahead of major highway improvement construction to help better manage alternative route/bypass traffic along an already high-volume corridor. The City worked proactively to address the projected 20 per cent increase of traffic volume through the alternative route by
November 4, 2015 Read time: 2 mins
The City of Madison, Wisconsin, in association with Strand Associates, was recently awarded the ITS Wisconsin Project of the Year Award for the Verona Road Adaptive Signal Control Deployment. The project deployed 1763 Econolite’s Centracs Adaptive ahead of major highway improvement construction to help better manage alternative route/bypass traffic along an already high-volume corridor.

The City worked proactively to address the projected 20 per cent increase of traffic volume through the alternative route by using intelligent transportation system technology, particularly adaptive signal control.

Centracs Adaptive is a module integrated in Centracs ATMS. For this project, the City of Madison deployed Centracs Adaptive to 13 signals along the alternative corridor. Installed in July 2014, Econolite claims Centracs Adaptive has been validated to reduce travel times by up to 22 per cent and provides the City with excellent incident response capabilities.

“Having recently timed this corridor, we were very pleased with the effectiveness of Centracs Adaptive to significantly reduce travel times even over a newly timed corridor,” said assistant city traffic engineer Scott Langer. “You might expect a 22 per cent improvement over previously non-timed signals, but this kind of result to recently timed signals speaks volumes to the legitimacy of adaptive signal control in improving travel times.”

Partnering with the City of Madison were the City of Fitchburg, Dane County, Wisconsin DOT, Strand Associates, and Econolite distributor Traffic Control Corporation.

For more information on companies in this article

Related Content

  • Cellint measures speed and travel time without roadside infrastructure
    April 10, 2014
    Collecting speed and travel time data without using roadside infrastructure could offer new possibilities to cash-strapped road authorities. Streaming video may be useful for traffic controllers to monitor incidents and automatic number plate recognition may be required for enforcement, but neither are necessary for many ITS functions. For instance travel times, tailbacks, percentage of vehicles turning, origin and destination analysis can all be done using Bluetooth and/or WI-Fi sensors and without video o
  • Big data analytics identifies congestion increases
    November 26, 2014
    Iteris has completed and published the Alameda County Transportation Commission (Alameda CTC) 2014 Level of Service Monitoring Report. The report was generated for speed-based congestion monitoring, utilising big data analytics in place of conventional in-field manual data collection for 205 miles of the 327 mile network. Use of big data analytics will be expanded in future monitoring cycles. Many agencies conduct congestion monitoring through manual data collection efforts. Agencies traditionally us
  • Bronx benefits from mesoscopic-microscopic modelling
    January 7, 2014
    Michael Marsico, Andrew Weeks, Keir Opie and Murat Ayçin explain the application of hybrid traffic simulation to a planning study in New York City. Traffic modelling, particularly mesoscopic-microscopic hybrid simulation, has played a key role in planning for the future of one of America's shortest interstates, the 1.3-mile Sheridan Expressway. New York City has just completed a two-year, interagency study federally funded by a TIGER II grant on how to improve the Sheridan Expressway and its surroundi
  • Georgia DoT showcases its connectivity
    March 3, 2020
    Georgia DoT’s regional connected vehicle programme could be a model for the rest of the US. Adam Hill speaks to two men involved in making it a reality – and takes a look at the state’s first-ever Tech Showcase