BMW and Daimler to cooperate on advancing mobility offerings

BMW and Daimler are investing €1 billion to cooperate on developing their mobility offerings in car-sharing, ride-hailing, parking, charging and multimodal transport. Harald Krüger, chairman of BMW, says: “These five services will merge ever more closely to form a single mobility service portfolio with an all-electric, self-driving fleet of vehicles that charge and park autonomously and interconnect with the other modes of transport.” The partnership will combine existing services to form five joint vent
February 28, 2019 Read time: 2 mins

1731 BMW and 2069 Daimler are investing €1 billion to cooperate on developing their mobility offerings in car-sharing, ride-hailing, parking, charging and multimodal transport.

Harald Krüger, chairman of BMW, says: “These five services will merge ever more closely to form a single mobility service portfolio with an all-electric, self-driving fleet of vehicles that charge and park autonomously and interconnect with the other modes of transport.”

The partnership will combine existing services to form five joint ventures:

•    Reach Now, a multimodal app which allows users to book and pay for public transport and car-sharing, ride-hailing and bike rentals. Daniela Gerd tom Markotten will manage it as chief executive officer, with Johannes Prantl as chief financial officer

•    Charge Now, an electric vehicle charging service by BMW subsidiary Digital Charging Solutions, which allows drivers to view charging stations on the BMW I Remote app. New stations are added to the app, the BMW Navigation System and website as soon as they are available.

•    Park Now, a digital parking service which enables drivers to reserve parking slots and manage parking times as well as make cashless payments of parking fees.

•    Free Now offers a range of mobility services including taxis, private hire chauffeurs with rental vehicles and electric scooters. It is headed by Marc Berg as CEO, with Sebastian Hofelich as chief finance officer (CFO).

•    Share Now, a free-floating car-sharing service in which drivers can rent and pay for vehicles via a smartphone. Olivier Reppert has been appointed CEO of Share Now, with Stefan Glebke as CFO.

BMW says these services are now available for cities and municipalities seeking to make their traffic more efficient and sustainable.

Urban Traffic Control

Related Content

  • ReachNow integrates car sharing and ride hailing into app, Seattle
    July 25, 2018
    BMW subsidiary ReachNow has integrated car sharing and ride hailing within its app in a bid to provide members in Seattle with an alternative to car ownership. The app allows users to access the company’s free-floating car sharing service ‘Drive’ and its ‘Ride’ ride-hailing option. For Drive, members can choose from a fleet of BMW, BMW I and Mini vehicles while paying by the minute, hour or day. Meanwhile, Ride offers a choice between an immediate, on-demand service or a scheduled pick up from 20 min
    Read More
  • Tech advances create MaaS without compromise
    August 29, 2019
    Advances in technology make it possible for authorities to compile and maintain MaaS platforms cheaply - and without relinquishing control to third parties. Colin Sowman finds out more… It is increasingly clear that local authorities’ reluctance to implement Mobility as a Service (MaaS) is based on politics and finance. However, the technology underpinning MaaS is evolving rapidly and is presenting new solutions. At its heart, the political resistance comes down to the divide between the ethos of public
    Read More
  • Bolt launches dockless e-scooters in Madrid
    April 2, 2019
    Bolt, the ride-share company which was formerly called Taxify, has launched electric kick scooters in central Madrid. The firm piloted the vehicles in Paris last year – making it the first to combine scooter sharing and ride-hailing together in one mobile app, Bolt claims. “Beating the traffic is a big issue in cities like Madrid and a lot of trips are much more efficiently covered with an electric scooter rather than a car with a driver,” says Markus Villig, CEO and co-founder of Bolt. He says the dep
    Read More
  • Shock therapy: jolt for EV charging needed
    October 2, 2018
    As sales of electric vehicles accelerate, the growth of charging infrastructure is in need of a big boost. Graham Anderson reports on whether Europe is up to it. Utilities, technology companies and vehicle manufacturers are battling to put in place new charging networks for electric vehicles (EVs) across Europe in response to a predicted dramatic surge in demand. Market experts believe that rapidly falling battery costs – which make up about one third of the costs of an electric car – and growing
    Read More

Highlighted Content