The Blue Bikes will be available to cyclists in Boston, Cambridge, Brookline and Somerville. For a limited period, riders will be able to save $15 on an annual membership and have the option to purchase a single ride fare for $2.50.
Blue Cross says that its support will help provide new mobile app features and more valet services to help ensure bikes are available at busy stations.
Motivate International will continue to manage the service. The number of Blue Bikes on the street are expected to increase from 1,800 to 3,000 by the end of 2019.