3M launches North American roadshow for transportation safety

3M Transportation Safety Division will showcase its road safety technology and innovation on a near 50-city roadshow across the U.S. and Canada. The tour aims to increase awareness and understanding of the infrastructure needed to help better protect motorists and prepare for autonomous vehicles (AVs). It will also highlight the importance of improving safety for drivers, pedestrians and road workers.
January 29, 2018 Read time: 2 mins

4080 3M Transportation Safety Division will showcase its road safety technology and innovation on a near 50-city roadshow across the U.S. and Canada. The tour aims to increase awareness and understanding of the infrastructure needed to help better protect motorists and prepare for autonomous vehicles (AVs). It will also highlight the importance of improving safety for drivers, pedestrians and road workers.

The tour will provide hands-on, in-person and virtual demonstrations of its technologies in a custom designed 18-wheel, 53-foot long truck.

Demonstrations include keeping signs clear from graffiti; understanding how fluorescent signs enhance the visibility of signs in dawn, dusk and harsh weather conditions and; using virtual reality to experience the possibilities of how AVs interact with traffic signs, work zones, and lane markings. In addition, the innovation Theater will host demonstrations on 3M technology from the driver’s seat while the Custom Sign Creation will showcase digital printing for personal signs.

John Riccardi, vice president and general manager, Transportation Safety Division, said: “3M has been committed to making roads as safe as possible for almost 80 years. Our roadshow tour will present innovative roadway and vehicle solutions to many of the problems that drivers face, such as reduced visibility due to inclement weather, night time driving, and the hazards encountered in work zones. The existing and future technologies showcased help make the driving experience safer for everyone.”

Urban Traffic Control

For more information on companies in this article

3M

Related Content

  • Two seconds – the difference between life and death
    October 17, 2016
    Professor Donald Fisher has spent 15 years identifying factors that increase the crash risk of novice and older drivers. His findings highlight the difference between living and dying, Colin Sowman reports.
    Read More
  • NXP in ITS Live smarter driving showcase
    September 7, 2016
    This year at the ITS World Congress Melbourne, NXP will demonstrate the latest technologies for intelligent traffic management, autonomous driving and seamless connectivity. NXP, together with its partners Cohda Wireless, Siemens, Chemtronics, NTU and Marben, is inviting delegates to take part in its ITS live showcase that will demonstrate how NXP helps to make driving smarter and safer. Visitors will be able to take a ride and experience various secure V2X and security technology features along the 5 km c
    Read More
  • TxDOT unveils high tech workzone warning system
    May 3, 2013
    With more roadway construction underway than ever in the state, the Texas Department of Transportation (TxDOT) is introducing its first highway safety feature that incorporates a queue warning system and temporary rumble strips to reduce work-zone collisions. Making its debut along a central Texas stretch of I-35, the system uses sensors to measure the speeds of approaching vehicles and then warns drivers through portable, electronic signs about upcoming traffic backups due to night lane closures in work zo
    Read More
  • Distraction dominated teen driver accident causes.
    June 3, 2015
    As a new report shows that distracted driving is a bigger cause of accidents than previously thought, Jon Masters asks what should be done to counter this problem. Research carried out by the AAA Foundation for Traffic Safety has shed new light on the dangers of distraction for teen drivers. Six years of study using video analysis has shown that 58% of all crashes involving teen drivers are caused by the driver being distracted and proved that the influence of external factors is stronger than previously th
    Read More

Highlighted Content