Pelmorex enhances traffic and traveller information

Ontario-headquartered Pelmorex Media, parent company of The Weather Network and MétéoMédia, has acquired Beat The Traffic, Californian provider of vehicle traffic reporting solutions for broadcast media and consumers. The acquisition gives Pelmorex Media a significant boost to its expertise in traveller information and access to technology and patents that will enhance the services that will be provided by Travelers Network, to be launched in late October. Travelers Network will be established as its own d
September 13, 2012 Read time: 2 mins
Ontario-headquartered Pelmorex Media, parent company of 6566 The Weather Network and 6565 MétéoMédia, has acquired 1842 Beat the Traffic, Californian provider of vehicle traffic reporting solutions for broadcast media and consumers. The acquisition gives Pelmorex Media a significant boost to its expertise in traveller information and access to technology and patents that will enhance the services that will be provided by Travelers Network, to be launched in late October.

Travelers Network will be established as its own division, but will also work in tandem with The Weather Network and MétéoMédia to provide updated travel-related information for all of their platforms.

Travelers Network will continue to invest in and grow the existing Beat The Traffic technology and consumer base while establishing its Canadian service which will initially launch as a website and iPhone application providing real-time traffic and routing information for all Canadians in both official languages. A dedicated team of travel experts for the Greater Toronto Area will review, validate and update all traffic and travel data in real time, providing the most up to date information. Pelmorex Media then plans to roll out dedicated traffic desks to more cities across North America over time. Additional smartphone and tablet applications will also be introduced to provide broad market access.

“It’s an exciting day for Pelmorex Media as we launch our traveler information service and add key resources to our Travelers Network team,” said Pierre Morrissette, Chairman and CEO of Pelmorex Media Inc. “The expansion of our services demonstrates our continued commitment to providing consumers with detailed, real-time information that they’ve come to expect from us over the past 23 years and reinforces our position as a leading multi-platform media service.”

Beat The Traffic is a very popular service utilised by many media clients in North America and abroad. “We are anxious to add to this significant international customer base as we invest further in product and market development initiatives,” continued Mr. Morrissette.
Urban Traffic Control Air Quality & Weather Systems

For more information on companies in this article

Related Content

  • Mobile monitoring for Japan’s traffic jams
    May 14, 2013
    NTT DoCoMo, Japan's largest mobile carrier, will use location data from its 61.5 million subscriber devices to build a platform that monitors traffic conditions across the country. DoCoMo said it will use its access to massive amounts of location data to build a cloud platform of traffic information on which services can be built. The company will target individual consumers with products like navigation and drive recording services, and corporate clients such as car insurance companies with traffic monitor
    Read More
  • The importance of going with the flow
    April 6, 2018
    Ensuring worker safety and up-to-date driver information is crucial to ensure that roadworks are not a source of danger and delay. Andrew Williams looks at a scheme on the A14 in Cambridgeshire, UK. In recent years, portable workzone ITS solutions have emerged as important tools in the management of major roadworks and system upgrade projects - and are viewed as an increasingly vital means of ensuring any ongoing traffic flow disruption is kept to a minimum. The technology forms a central component of an
    Read More
  • National truck tolling scheme compensates for transit traffic
    July 13, 2012
    Q-Free's Per Frederik Ecker talks about the Slovak Republic's new truck tolling system, which is intended to compensate for the large amounts of transit traffic which passes through the country. In January this year Q-Free, together with Siemens, was awarded the contract to deliver the new national truck tolling scheme in the Slovak Republic. This will be operated by Slovakia SkyToll on a 13-year concession and Q-Free is supplying the central tolling and enforcement system, together with a three-year servic
    Read More
  • Sensys Traffic to acquire Gatso
    June 23, 2015
    Sensys Traffic is to acquire Dutch enforcement company Gatso in a deal worth around US$33.9 million. Sensys’ acquisition of Gatso and the merger of the operations the two companies will create the largest supplier of traffic enforcement equipment with a strong presence in Europe, the Middle East, Asia and Australia, as well as the North American managed services market. The combined company will operate under the name Sensys Gatso Group, with an installed base of 18,000 systems and 202 employees. The
    Read More

Highlighted Content