Study finds drivers open to automated driving

A new study by automotive company Continental finds a clear majority of motorists would welcome automated driving. The Continental Mobility Study 2013 indicates that 79 per cent of drivers in China, 77 per cent in Japan, 53 per cent in Germany, and 50 per cent in the US realise the benefit of automated driving. When asked about their individual intentions for using the technology, drivers specified they would primarily like to be driven through freeway roadworks and congestion and long freeway stretches.
January 21, 2014 Read time: 2 mins
A new study by automotive company 260 Continental finds a clear majority of motorists would welcome automated driving.

The Continental Mobility Study 2013 indicates that 79 per cent of drivers in China, 77 per cent in Japan, 53 per cent in Germany, and 50 per cent in the US realise the benefit of automated driving. When asked about their individual intentions for using the technology, drivers specified they would primarily like to be driven through freeway roadworks and congestion and long freeway stretches. They would also like to have self-parking cars.

Increasing production of advanced driver assistance systems (ADAS) has reduced the cost of the requisite technology to such an extent that these systems can now be offered in all vehicle classes.  The study shows that convenience-oriented advanced driver assistance systems already enjoy high usage rates; 90 per cent of motorists in Germany and China, 84 per cent in the US and 82 per cent in Japan appreciate their usefulness.

The majority of motorists surveyed in Germany and the US are familiar with automated driving. However, in Japan, slightly less than one in three motorists has heard of automated driving. After an explanation of the technology, more than half of all drivers viewed the option of having the vehicle take over the driving as a useful future development. At the same time, the results of the study show that automated driving is not yet as familiar to people as advanced driver assistance systems. A large number of the motorists surveyed worldwide are not convinced that automated driving will function reliably.

In addition, automated driving is an unsettling possibility for more than half of these motorists. Concerns are particularly marked in the US.

The results of the study do, however, also reveal the greater the acceptance of advanced driver assistance systems, the greater the acceptance of automated driving.
Urban Traffic Control Location Based Systems

Related Content

  • July 27, 2015
    High-mileage drivers more dismissive value of speed cameras, says survey
    High-mileage drivers are more likely than any other type of road user to think speed cameras have ‘little or no influence’ in reducing the numbers of road casualties in the UK, according to a white paper issued by the Institute of Advanced Motorists’ (IAM) Drive and Survive division. The paper, Speed Cameras – The Views of High Mileage Drivers, also found 28 per cent of high-mileage drivers have a negative view of speed cameras – 10 per cent more than other drivers. It also found that more than half o
    Read More
  • December 3, 2012
    Study reveals in-car devices aid positive changes to driver behaviour
    The results of a four-year study by the Field Operational Tests of Aftermarket and Nomadic devices in Vehicles (TeleFOT) Consortium were presented at a recent conference in Brussels. The study focused on the assessment of the impact of driver support functions provided by in-vehicle aftermarket and nomadic devices on driving and driver behaviour. Coordinated by the Technical Research Centre of Finland (VTT) and with a budget of US$19.5 million, the four-year TeleFOT project is one of the biggest traffic IC
    Read More
  • January 7, 2015
    Investments in autonomous driving are accelerating, says report
    Google and various automakers have increased their activity and investments toward the goal of self-driving vehicles, while Google has shifted from its previous strategy to now focus on fully driverless vehicles for the future. If successful, it will have significant implications for the auto industry, according to IHS Automotive, based on findings in its new report, Autonomous Driving: Question is When, Not If, which is an update to a previous report issued early in 2014. OEMs remain geared toward aug
    Read More
  • August 2, 2013
    Half of passengers ‘would pay for better technology’
    David Crawford considers the finding of a passenger attitude survey in nine cities worldwide. Three quarters of regular users of public transport in nine capital and other major cities worldwide believe that electronic ticketing would make travel easier; while an overwhelming 92% would welcome paperless travel in any form, according to a recent consumer survey from global management consultants Accenture. Of the 4,500 urban travellers aged over-18 who were quizzed, some 90% routinely used public transport.
    Read More

Highlighted Content