Study finds drivers open to automated driving

A new study by automotive company Continental finds a clear majority of motorists would welcome automated driving. The Continental Mobility Study 2013 indicates that 79 per cent of drivers in China, 77 per cent in Japan, 53 per cent in Germany, and 50 per cent in the US realise the benefit of automated driving. When asked about their individual intentions for using the technology, drivers specified they would primarily like to be driven through freeway roadworks and congestion and long freeway stretches.
January 21, 2014 Read time: 2 mins
A new study by automotive company 260 Continental finds a clear majority of motorists would welcome automated driving.

The Continental Mobility Study 2013 indicates that 79 per cent of drivers in China, 77 per cent in Japan, 53 per cent in Germany, and 50 per cent in the US realise the benefit of automated driving. When asked about their individual intentions for using the technology, drivers specified they would primarily like to be driven through freeway roadworks and congestion and long freeway stretches. They would also like to have self-parking cars.

Increasing production of advanced driver assistance systems (ADAS) has reduced the cost of the requisite technology to such an extent that these systems can now be offered in all vehicle classes.  The study shows that convenience-oriented advanced driver assistance systems already enjoy high usage rates; 90 per cent of motorists in Germany and China, 84 per cent in the US and 82 per cent in Japan appreciate their usefulness.

The majority of motorists surveyed in Germany and the US are familiar with automated driving. However, in Japan, slightly less than one in three motorists has heard of automated driving. After an explanation of the technology, more than half of all drivers viewed the option of having the vehicle take over the driving as a useful future development. At the same time, the results of the study show that automated driving is not yet as familiar to people as advanced driver assistance systems. A large number of the motorists surveyed worldwide are not convinced that automated driving will function reliably.

In addition, automated driving is an unsettling possibility for more than half of these motorists. Concerns are particularly marked in the US.

The results of the study do, however, also reveal the greater the acceptance of advanced driver assistance systems, the greater the acceptance of automated driving.
Urban Traffic Control Location Based Systems

For more information on companies in this article

Related Content

  • Growing use of safety technologies in new vehicles appeals to drivers
    July 23, 2015
    The safety-related technologies that manufacturers are increasingly equipping their new vehicles with are making those vehicles more appealing to their owners, according to the J.D. Power 2015 U.S. Automotive Performance, Execution and Layout (APEAL) Study. The APEAL Study, now in its 20th year, is the industry benchmark for new-vehicle appeal, examining how gratifying a new vehicle is to own and drive. Owners evaluate their vehicle across 77 attributes, which combine into an overall APEAL Index score th
    Read More
  • Drivers want semi-autonomous safety features
    November 7, 2014
    Blind spot detection and rear-view cameras with park assist were the two features that tied for consumers' most-wanted car safety technology in a recent Edmunds.com survey. Edmunds polled more than 2,000 active site visitors to explore the vehicle safety technologies that most appealed to them for their next car purchase. “The most wanted features, like the blind spot detection, act more like co-pilots for your car,” said Edmunds senior analyst Ivan Drury, “providing drivers with 360 degrees of informati
    Read More
  • Peer-to-peer car sharing expected to become the next big thing in the market
    October 22, 2013
    Frost & Sullivan’s recent customer research study on car sharing in select European cities reveals that the market is fast gaining ground. Residents in a number of cities in France, Germany as well as in the UK are currently multi-modal transport users. While only one out of four claim familiarity with the car sharing concept, once familiar, the interest levels in these services zip to 38 per cent.
    Read More
  • Study finds rumble strips save lives on rural highways
    June 2, 2015
    A recently completed study shows that rumble strips are proving to be an effective and low-cost way to reduce crashes on Michigan's state highways. The Michigan Department of Transportation (MDOT) started a major rumble strip program for two-lane high-speed rural highways in 2008. Centre-line and shoulder rumble strips were installed on all MDOT rural, non-freeway highways with posted speed limits of 55 mph and appropriate paved lane and shoulder widths. To date, 5,700 miles of centre-line rumble strips
    Read More

Highlighted Content