Skip to main content

Study finds drivers open to automated driving

A new study by automotive company Continental finds a clear majority of motorists would welcome automated driving. The Continental Mobility Study 2013 indicates that 79 per cent of drivers in China, 77 per cent in Japan, 53 per cent in Germany, and 50 per cent in the US realise the benefit of automated driving. When asked about their individual intentions for using the technology, drivers specified they would primarily like to be driven through freeway roadworks and congestion and long freeway stretches.
January 21, 2014 Read time: 2 mins
A new study by automotive company 260 Continental finds a clear majority of motorists would welcome automated driving.

The Continental Mobility Study 2013 indicates that 79 per cent of drivers in China, 77 per cent in Japan, 53 per cent in Germany, and 50 per cent in the US realise the benefit of automated driving. When asked about their individual intentions for using the technology, drivers specified they would primarily like to be driven through freeway roadworks and congestion and long freeway stretches. They would also like to have self-parking cars.

Increasing production of advanced driver assistance systems (ADAS) has reduced the cost of the requisite technology to such an extent that these systems can now be offered in all vehicle classes.  The study shows that convenience-oriented advanced driver assistance systems already enjoy high usage rates; 90 per cent of motorists in Germany and China, 84 per cent in the US and 82 per cent in Japan appreciate their usefulness.

The majority of motorists surveyed in Germany and the US are familiar with automated driving. However, in Japan, slightly less than one in three motorists has heard of automated driving. After an explanation of the technology, more than half of all drivers viewed the option of having the vehicle take over the driving as a useful future development. At the same time, the results of the study show that automated driving is not yet as familiar to people as advanced driver assistance systems. A large number of the motorists surveyed worldwide are not convinced that automated driving will function reliably.

In addition, automated driving is an unsettling possibility for more than half of these motorists. Concerns are particularly marked in the US.

The results of the study do, however, also reveal the greater the acceptance of advanced driver assistance systems, the greater the acceptance of automated driving.

For more information on companies in this article

Related Content

  • Low-costs solutions to improve pedestrian safety
    May 8, 2015
    David Crawford welcomes low-cost safety initiatives for pedestrians in America. Some 10 people die each week in accidents on crosswalks in the US, that’s more than 10% of all pedestrian fatalities in road traffic incidents - the number of which is running at a five-year high. Ensuring crosswalks are safe is key in supporting the growing enthusiasm for walking as a travel mode. In the last decade of the 20th century, numbers walking to work in the US fell by 26%; while, as recently as 2012, Americans were e
  • Caltrans takes the long view of transport
    October 21, 2016
    Caltrans’ Malcolm Dougherty took time out of his schedule at ITS America 2016 in San Jose to talk to ITS International about current and future challenges. As director of California Department of Transportation (Caltrans) since mid-2012, many would say that Malcolm Dougherty has one of the best jobs in transportation. Caltrans is one of the most progressive and innovative transport authorities, implementing policies to encourage cycling, piloting new
  • America explores road user charging options
    November 14, 2017
    Jack Opiola casts an eye over the numerous road user charging pilots underway in the US. In the USA, congestion mitigation and improving mobility have often focused on network improvements, increased road capacity, improved public transport, high-occupancy toll (HOT) lanes or ‘express lanes’ and ITS measures – all of which require political capital and major funding. Nowadays, political capital is as hard to obtain as funding because more political leaders are recognising the decline of fuel excise tax
  • America explores road user charging options
    November 27, 2017
    Jack Opiola casts an eye over the numerous road user charging pilots underway in the US. In the USA, congestion mitigation and improving mobility have often focused on network improvements, increased road capacity, improved public transport, high-occupancy toll (HOT) lanes or ‘express lanes’ and ITS measures – all of which require political capital and major funding. Nowadays, political capital is as hard to obtain as funding because more political leaders are recognising the decline of fuel excise tax in