Skip to main content

Study finds drivers open to automated driving

A new study by automotive company Continental finds a clear majority of motorists would welcome automated driving. The Continental Mobility Study 2013 indicates that 79 per cent of drivers in China, 77 per cent in Japan, 53 per cent in Germany, and 50 per cent in the US realise the benefit of automated driving. When asked about their individual intentions for using the technology, drivers specified they would primarily like to be driven through freeway roadworks and congestion and long freeway stretches.
January 21, 2014 Read time: 2 mins
A new study by automotive company 260 Continental finds a clear majority of motorists would welcome automated driving.

The Continental Mobility Study 2013 indicates that 79 per cent of drivers in China, 77 per cent in Japan, 53 per cent in Germany, and 50 per cent in the US realise the benefit of automated driving. When asked about their individual intentions for using the technology, drivers specified they would primarily like to be driven through freeway roadworks and congestion and long freeway stretches. They would also like to have self-parking cars.

Increasing production of advanced driver assistance systems (ADAS) has reduced the cost of the requisite technology to such an extent that these systems can now be offered in all vehicle classes.  The study shows that convenience-oriented advanced driver assistance systems already enjoy high usage rates; 90 per cent of motorists in Germany and China, 84 per cent in the US and 82 per cent in Japan appreciate their usefulness.

The majority of motorists surveyed in Germany and the US are familiar with automated driving. However, in Japan, slightly less than one in three motorists has heard of automated driving. After an explanation of the technology, more than half of all drivers viewed the option of having the vehicle take over the driving as a useful future development. At the same time, the results of the study show that automated driving is not yet as familiar to people as advanced driver assistance systems. A large number of the motorists surveyed worldwide are not convinced that automated driving will function reliably.

In addition, automated driving is an unsettling possibility for more than half of these motorists. Concerns are particularly marked in the US.

The results of the study do, however, also reveal the greater the acceptance of advanced driver assistance systems, the greater the acceptance of automated driving.

For more information on companies in this article

Related Content

  • Plug and play approach unifies workzone ITS
    July 18, 2012
    Caltrans District 7 is finalising a ConOps document which will detail a plug-and-play to work zone ITS operation. The organisation's Allen Z. Chen elaborates. Before August is out, on current planning, the California Department of Transportation (Caltrans) District 7 (which covers Los Angeles and Ventura Counties, with a combined population of close to 11 million people) intends to have finalised a Concept of Operations (ConOps) document dealing with Work Zone Transportation Management Systems (WZTMS). The
  • Heavy cost of car safety systems gives buyers pause
    September 11, 2013
    New research by Frost and Sullivan finds that constant technological innovations in automotive safety warrant frequent updates to legislation. With the number of fatalities and injuries on the rise, legislative authorities in Europe are taking a keen interest in the safety of pedestrians, passengers and drivers. This enhanced focus on safety has far-reaching ramifications for the automotive industry.
  • ITS World Congress debates perceptions of enforcement
    December 4, 2012
    The technical programme of this year’s ITS World Congress in Vienna includes a special session on the image of enforcement. ITS International examines the scale of the problem and what can be done about it. Debate on the merits and difficulties of enforcing speed limits appears centred on a conflict of principles. Put very simply, local communities, people living close to busy or hazardous roads, want to see traffic speeds calmed. Drivers on those roads, on the whole, want their principle of freedom to be m
  • Proposed system to take guesswork out of choosing a freeway lane
    March 17, 2014
    A fledgling advanced lane management assist system can take the guesswork out of selecting the right lane on a congested freeway, as its inventor Robert Gordon explains. As drivers we’ve all done it and control room staff see it all the time – motorists on congested freeways switching into what they perceive is a faster lane, only to come to a halt a few moments later and watch vehicles in the other lanes continue to move past. Now, by re-analysing readily available data in an advanced lane management as